Social Media Manager / Content Strategist

321 The Agency; Orlando (FL); On-site; USD 52,000 - 78,000; Full time

Job summary

321 The Agency in Orlando seeks a Social Media Manager specialized in Insurance & Business Services to lead organic social for a portfolio of clients focusing on home and auto insurance and professional services.

You will develop content strategies, manage editorial calendars, and oversee day-to-day execution to drive engagement, brand awareness, and measurable business results.

Job description

Social Media Manager - Insurance & Business Services Specialist

About Us

321 is a creative marketing agency using strategic data to create the kinds of meaningful moments that connect, inspire, and engage. We thrive on collaboration, agility, and heart — and we're powered by teammates who focus on what matters, bring proactive solutions to the table, and take full ownership of their work. We believe great work starts with great people, and we're looking for one more to join the team.

About The Role

As a Social Media Manager - Insurance & Business Services Specialist at 321, you will serve as the strategic lead for organic social media across a diverse portfolio of client accounts, with primary focus on insurance (home, auto, and related product lines) and business services industries including roofing, legal services, real estate, healthcare, and home services. You'll develop comprehensive content strategies that align with business objectives, manage editorial calendars across multiple platforms, and oversee the day-to-day execution of social media programs that drive engagement, brand awareness, and business results.

This role requires specialized expertise in insurance marketing dynamics including seasonal enrollment periods, life event triggers, policy education, claims positioning, and trust-building for financial services. You understand how to translate complex insurance products into accessible