Brand & Digital Marketing Manager

Fouche & Co Recruitment; Texas; On-site; USD 25,000 - 35,000; Full time

Job summary

Fouche & Co Recruitment seeks a seasoned Marketing Lead to own and harmonize the brand voice across all channels. You will plan content for social platforms, coordinate photo/video content, and drive product-led campaigns that generate website traffic and leads.

You will manage budgets, track ROI, and collaborate with resellers and sales to align marketing with business targets. Strong communication and self-management are essential in this role.

Qualifications

• Diploma or degree in Marketing, Communications or Digital Media.
• 35 years' experience in brand, digital or social media marketing.
• Proven experience running social media accounts and paid campaigns with measurable results.
• Solid content creation skills: photography, video editing and design (e.g. Canva, Adobe Creative Suite, CapCut).
• Experience managing a marketing budget and reporting on ROI.
• Strong communication skills; comfortable engaging with business owners and external partners.

Responsibilities

• Own the brand voice, look and consistency across all brands and channels.
• Plan and run the content calendar for Instagram, Facebook and other relevant platforms.
• Create or coordinate photo, video and graphic content that showcases the product ranges.
• Develop product-led campaigns, launches and promotions.
• Drive qualified traffic and enquiries to the website, managing content, landing pages and basic SEO.
• Track leads and hand them to sales promptly, with feedback on lead quality.
• Build strong relationships with resellers and business owners, providing marketing assets and sales support material.
• Pitch ideas, then plan and drive joint initiatives and co-branded campaigns with resellers, holding partners accountable to agreed actions and timelines.
• Work closely with sales to align marketing with targets, producing collateral, catalogues and presentations and supporting events.
• Manage the marketing budget, tracking spend by channel and campaign and reallocating it to what works.
• Measure return on spend (reach, engagement, cost per lead, conversion) and report regularly to the Marketing & Sales Director with practical recommendations.

Skills

Brand management

Social media marketing

Content creation

Campaign planning

Budget management

ROI reporting

Communication

Time management

Education

Diploma or degree in Marketing, Communications or Digital Media

Tools

Canva

Adobe Creative Suite

CapCut

Google Analytics

Google Ads

Meta Ads Manager

Job description

Key Responsibilities

• Own the brand voice, look and consistency across all brands and channels.
• Plan and run the content calendar for Instagram, Facebook and other relevant platforms.
• Create or coordinate photo, video and graphic content that showcases the product ranges.
• Develop product-led campaigns, launches and promotions.
• Drive qualified traffic and enquiries to the website, managing content, landing pages and basic SEO.
• Track leads and hand them to sales promptly, with feedback on lead quality.
• Build strong relationships with resellers and business owners, providing marketing assets and sales support material.
• Pitch ideas, then plan and drive joint initiatives and co-branded campaigns with resellers, holding partners accountable to agreed actions and timelines.
• Work closely with sales to align marketing with targets, producing collateral, catalogues and presentations and supporting events.
• Manage the marketing budget, tracking spend by channel and campaign and reallocating it to what works.
• Measure return on spend (reach, engagement, cost per lead, conversion) and report regularly to the Marketing & Sales Director with practical recommendations.

Requirements

• Relevant diploma or degree in Marketing, Communications, Digital Media or similar.
• 35 years' experience in brand, digital or social media marketing, ideally in manufacturing, B2B or a product-based business.
• Proven experience running social media accounts and paid campaigns (Meta Ads Manager) with measurable results.
• Solid content creation skills: photography, video editing and design (e.g. Canva, Adobe Creative Suite, CapCut).
• Experience managing a marketing budget and reporting on ROI.
• Strong communication skills; comfortable engaging with business owners and external partners.
• Self-managed, organised and able to prioritise across several projects.

Advantageous

• Experience marketing through resellers, distributors or channel partners.
• Knowledge of Google Analytics, Google Ads, SEO and email marketing platforms.
• Familiarity with workwear, PPE or industrial products.
• Own transport and willingness to travel occasionally to resellers and events.

Key Attributes

• Creative and commercially minded: brand-building that ties back to leads and sales.
• Driven and self-motivated: you bring a steady flow of ideas and suggestions and use your experience to pitch them with confidence.
• Relationship-driven and firm: you keep resellers, sales and stakeholders aligned and moving, and you make sure agreed initiatives actually get delivered.
• Analytical, with attention to detail on spend and results.

Success Measures

• Growth in social following, engagement and website traffic.
• Increase in qualified leads passed to sales.
• Active joint initiatives with key resellers.
• Clear monthly reporting on spend, results and recommended adjustments.

Remuneration

• R25 000 - R35 000 Negotiable

Only listed candidates will be contacted