Brand Development and Marketing Specialist

PROMISE CARE NJ; East Orange (NJ); On-site; USD 52,000 - 70,000; Full time

Job summary

An established healthcare agency is seeking a Brand Development and Marketing Specialist to enhance brand awareness and patient acquisition. This entry-level role offers a unique opportunity to gain hands-on experience in healthcare marketing, focusing on social media management, content creation, and community outreach. The ideal candidate will be passionate about healthcare, possess strong communication skills, and be eager to contribute to impactful marketing strategies. Join a dedicated team committed to empowering individuals and improving their quality of life through skilled care.

Benefits

Health, dental, and vision insurance

401(k) plan

Qualifications

• 1-2 years of marketing experience preferred but not required.
• Strong understanding of social media platforms and digital marketing best practices.

Responsibilities

• Assist in developing and executing marketing strategies.
• Manage social media accounts, creating and scheduling content.
• Track and analyze social media performance and website engagement.

Skills

Social Media Management

Digital Marketing

Graphic Design

Communication Skills

Multitasking

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Business

Tools

Canva

Adobe Photoshop

Job description

Brand Development and Marketing Specialist

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Brand Development and Marketing Specialist

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This range is provided by PROMISE CARE NJ. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$52,000.00/yr - $70,000.00/yr

Promise Care is a leading healthcare agency dedicated to delivering high-quality skilled nursing and rehabilitative care in the patient's own home. We specialize in providing comprehensive home health services, including nursing care, physical therapy, occupational therapy, speech-language pathology, medical social work, and personal care assistance. Our mission is to empower individuals to reclaim their health and enhance their quality of life through evidence-based skilled care.

Brand Development and Marketing Specialist Job Description:

Promise Care is seeking a Brand Development and Marketing Specialist to support our growth efforts. Reporting to the Chief Marketing Officer (CMO), this role will focus on marketing execution, patient referrals, and community outreach. This is a great opportunity for an early-career marketing professional looking to gain hands-on experience in healthcare marketing.

Brand Development and Marketing Specialist Key Responsibilities:

• Assist in developing and executing marketing strategies to enhance brand awareness and patient acquisition.
• Manage social media accounts (Facebook, Instagram, LinkedIn), creating and scheduling engaging content.
• Design marketing materials using tools like Canva or Photoshop to ensure a strong brand presence.
• Track and analyze social media performance and website engagement, providing insights for improvement.
• Support patient referral initiatives by coordinating outreach efforts and maintaining relationships with healthcare providers.
• Represent Promise Care at community and industry events to increase brand visibility.
• Assist the CMO with administrative and strategic tasks as needed.
  
  
  

Brand Development and Marketing Specialist Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-2 years of marketing experience preferred but not required; recent graduates with relevant internships encouraged to apply.
• Strong understanding of social media platforms and digital marketing best practices.
• Basic graphic design skills (Canva, Adobe, or similar tools) preferred.
• Strong written and verbal communication skills.
• Ability to multitask and work in a fast-paced environment.
• Passion for healthcare and community outreach is a plus.
  
  
  

Brand Development and Marketing Specialist Benefits:

• Salary: $52,000 - $70,000 per year
• Health, dental, and vision insurance
• 401(k) plan

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitals and Health Care

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