Brand Designer: Shape Iconic Identities & Campaigns

WQED; Pittsburgh (Allegheny County); On-site; USD 65,000 - 78,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

403(b) retirement plan

Job summary

WQED Multimedia in Pittsburgh, PA seeks a Brand Designer to shape visual identities for programs, services, campaigns, and community initiatives. You will develop logos, sub-brands, and campaign systems for use across print, digital, video, and broadcast platforms.

The role requires strong concept development, expert Adobe CC skills, and the ability to translate marketing objectives into cohesive visual concepts.

Qualifications

• Three or more years of professional graphic-design experience, including brand identity and campaign development.
• Portfolio showing strong concept development, logo design, typography, layout, color, and application across print and digital formats.
• Advanced proficiency in Adobe Creative Cloud, particularly Illustrator, InDesign, and Photoshop.
• Experience preparing production-ready files for print, direct mail, digital, and large-format or environmental applications.
• Ability to build coherent visual systems that are distinctive, scalable, and practical for others to use.
• Strong creative judgment, initiative, and problem-solving skills.
• Clear communication and presentation skills, including the ability to explain design decisions and incorporate constructive feedback.
• Strong organization, attention to detail, and ability to manage multiple projects and deadlines.

Responsibilities

• Develop logos, sub-brands, visual identities, and campaign systems for programs, services, events, fundraising, education, and community initiatives.
• Create core campaign materials and design applications for direct mail, print collateral, advertising, email, web, social media, presentations, signage, merchandise, and other touchpoints.
• Lead the design process from initial concept through review, refinement, production, and final delivery.
• Translate marketing objectives and audience needs into clear visual concepts, not simply execute predetermined ideas.
• Create practical brand guides, templates, and asset packages that others can apply consistently across platforms.
• Collaborate with the Broadcast Promotion Manager and Motion Graphic Designer to ensure brand identities translate to video, animation, broadcast, and streaming content.
• Partner with cross-functional teams to support cohesive audience experiences.
• Protect and strengthen WQED’s overall brand, while allowing programs to have distinct identities.
• Prepare accurate, production-ready files and coordinate with printers and vendors as needed.
• Maintain organized source files, templates, brand assets, and documentation.

Skills

Brand identity

Design systems

Adobe CC proficiency

Concept to completion

Communication

Organization

Tools

Adobe Creative Cloud

Illustrator

InDesign

Photoshop

Job description

WQED Multimedia in Pittsburgh, PA seeks a Brand Designer to shape visual identities for programs, services, campaigns, and community initiatives. You will develop logos, sub-brands, and campaign systems for use across print, digital, video, and broadcast platforms.

The role requires strong concept development, expert Adobe CC skills, and the ability to translate marketing objectives into cohesive visual concepts.