Brand Designer: Identity & Campaign Systems Lead

Wqed-Multimedia; Pittsburgh (Allegheny County); On-site; USD 65,000 - 78,000; Full time

Benefits offered by this job

PPO health insurance

Employer-paid dental, vision, and life

403(b) retirement plan with 5% company

Paid time off and holidays

Job summary

WQED Multimedia in Pittsburgh, PA, is seeking a Brand Designer to craft and strengthen visual identities across programs, services, campaigns, and community initiatives. You’ll develop logos, sub-brands, and systems for print, digital, and broadcast, guiding cross-functional teams toward cohesive branding.

The ideal candidate brings expert knowledge of design software, end-to-end project experience, and a strong understanding of branding and marketing, with the ability to scale identities across

Qualifications

• Three or more years of professional graphic-design experience, including demonstrated work in brand identity and campaign development.
• Portfolio showing strong concept development, logo design, typography, layout, color, and application across print and digital formats.
• Advanced proficiency in Adobe Creative Cloud, particularly Illustrator, InDesign, and Photoshop.
• Experience preparing production-ready files for print, direct mail, digital, and large-format or environmental applications.
• Ability to build coherent visual systems that are distinctive, scalable, and practical for others to use.
• Strong creative judgment, initiative, and problem-solving skills.
• Clear communication and presentation skills, including the ability to explain design decisions and incorporate constructive feedback.
• Strong organization, attention to detail, and ability to manage multiple projects and deadlines.
• Ability to work independently and collaboratively across marketing, content, production, fundraising, education, and digital teams.

Responsibilities

• Develop logos, sub-brands, visual identities, and campaign systems for WQED programs, services, events, fundraising, education, and community initiatives.
• Create core campaign materials and design applications for direct mail, print collateral, advertising, email, web, social media, presentations, signage, merchandise, and other audience touchpoints.
• Lead the design process from initial concept through review, refinement, production, and final delivery.
• Translate marketing objectives and audience needs into clear visual concepts, not simply execute predetermined ideas.
• Create practical brand guides, templates, and asset packages that others can apply consistently across platforms.
• Collaborate with the Broadcast Promotion Manager and Motion Graphic Designer to ensure brand identities translate effectively and consistently to video, animation, broadcast, and streaming content.
• Partner with cross-functional teams to support cohesive audience experiences.
• Protect and strengthen WQED’s overall brand, while allowing individual programs and initiatives to have appropriately distinct identities.
• Prepare accurate, production-ready files and coordinate with printers, fabricators, or other vendors as needed.
• Maintain organized source files, templates, brand assets, and documentation.

Skills

Brand identity

Campaign development

Adobe Creative Cloud

Illustrator

InDesign

Photoshop

Production-ready files

Visual storytelling

Cross-channel design

Tools

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Job description

WQED Multimedia in Pittsburgh, PA, is seeking a Brand Designer to craft and strengthen visual identities across programs, services, campaigns, and community initiatives. You’ll develop logos, sub-brands, and systems for print, digital, and broadcast, guiding cross-functional teams toward cohesive branding.

The ideal candidate brings expert knowledge of design software, end-to-end project experience, and a strong understanding of branding and marketing, with the ability to scale identities across