Brand Designer: Shape Cohesive Brand Systems

WQED Multimedia; Pittsburgh (Allegheny County); On-site; USD 65,000 - 78,000; Full time

Job summary

WQED Multimedia in Pittsburgh, PA is seeking a Brand Designer to craft and strengthen visual identities across programs, campaigns, and community initiatives. The role focuses on logos, sub-brands, and campaign systems, applied across print, digital, and broadcast.

Reporting to the Marketing Director, you will guide concepts from concept to delivery, build brand guidelines, and collaborate with cross-functional teams to ensure scalable, consistent branding across channels.

Qualifications

• Three or more years of professional graphic-design experience, including demonstrated work in brand identity and campaign development.
• Portfolio showing strong concept development, logo design, typography, layout, color, and application across print and digital formats.
• Advanced proficiency in Adobe Creative Cloud, particularly Illustrator, InDesign, and Photoshop.
• Experience preparing production-ready files for print, direct mail, digital, and large-format or environmental applications.
• Ability to build coherent visual systems that are distinctive, scalable, and practical for others to use.
• Strong creative judgment, initiative, and problem-solving skills.
• Clear communication and presentation skills, including the ability to explain design decisions and incorporate constructive feedback.
• Strong organization, attention to detail, and ability to manage multiple projects and deadlines.
• Ability to work independently and collaboratively across marketing, content, production, fundraising, education, and digital teams.

Responsibilities

• Develop logos, sub-brands, visual identities, and campaign systems for WQED programs, services, events, fundraising, education, and community initiatives.
• Create core campaign materials and design applications for direct mail, print collateral, advertising, email, web, social media, presentations, signage, merchandise, and other audience touchpoints.
• Lead the design process from initial concept through review, refinement, production, and final delivery.
• Translate marketing objectives and audience needs into clear visual concepts, not simply execute predetermined ideas.
• Create practical brand guides, templates, and asset packages that others can apply consistently across platforms.
• Collaborate with the Broadcast Promotion Manager and Motion Graphic Designer to ensure brand identities translate effectively and consistently to video, animation, broadcast, and streaming content.
• Partner with cross-functional teams to support cohesive audience experiences.
• Protect and strengthen WQED’s overall brand, while allowing individual programs and initiatives to have appropriately distinct identities.
• Prepare accurate, production-ready files and coordinate with printers, fabricators, or other vendors as needed.
• Maintain organized source files, templates, brand assets, and documentation.

Skills

Brand identity design

Campaign development

Art direction

Strong communication

Project management

Tools

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Job description

WQED Multimedia in Pittsburgh, PA is seeking a Brand Designer to craft and strengthen visual identities across programs, campaigns, and community initiatives. The role focuses on logos, sub-brands, and campaign systems, applied across print, digital, and broadcast.

Reporting to the Marketing Director, you will guide concepts from concept to delivery, build brand guidelines, and collaborate with cross-functional teams to ensure scalable, consistent branding across channels.