Brand Designer - Product Launch Storytelling

Figma; United States; On-site; USD 127,000 - 269,000; Full time

Benefits offered by this job

Equity equity

Health, dental, and vision

Retirement plan

Parental leave

Paid time off

Job summary

Figma is seeking a Brand Designer to establish a clear visual direction for product storytelling and drive it through to execution. You will translate complex product strategies into compelling stories and partner with product marketing, strategists, copywriters, and designers to create storyboards, styleframes, and directions for major launches.

The role focuses on narrative-driven assets across launches, with a strong emphasis on visual communication, motion contexts, and a cohesive

Qualifications

• Portfolio showing strong visual point-of-view, carried through to finished execution across mediums (styleframes, storyboards, concepting).
• Ability to distill business or strategy briefs into a single compelling idea and drive it into execution.
• Experience collaborating with motion designers, production teams, product marketing teams, and product design teams.
• Strong sense of composition, color, and pacing, especially in motion contexts for clarity over abstraction.
• Proficiency in Figma (After Effects a plus, but not required).

Responsibilities

• Turn product strategy, market context, and feature complexity into storyboards and styleframes that carry the launch story.
• Partner with copywriters, designers, motion designers, strategists, and producers to build narrative-driven assets across launches.
• Help evolve Figma's visual storytelling system and apply it consistently.
• Own visual direction on launch storytelling projects from early concepting to final delivery.
• Push new visual formats and directions; go beyond the existing playbook.

Skills

Visual storytelling

Narrative mindset

Motion collaboration

Figma proficiency

Storyboarding

Tools

After Effects

Job description

Figma is seeking a Brand Designer to establish a clear visual direction for product storytelling and drive it through to execution. You will translate complex product strategies into compelling stories and partner with product marketing, strategists, copywriters, and designers to create storyboards, styleframes, and directions for major launches.

The role focuses on narrative-driven assets across launches, with a strong emphasis on visual communication, motion contexts, and a cohesive