Brand Designer, Foundations - Instagram Brand Studio

Meta; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Instagram Brand Studio in New York is seeking a Brand Designer to own the strategic design and scaling of Instagram's visual identity system across product surfaces, marketing, and physical touchpoints.

The role covers transforming brand strategy into craft-ready systems, from typography and color to layout and templates, collaborating with product, marketing and engineering to ensure coherence and high quality across multi-channel applications.

Qualifications

• Experience in brand/identity design at scale.
• Ability to translate brand strategy into scalable design systems.
• Strong collaboration with product, marketing and engineering.

Responsibilities

• Define and evolve Instagram's brand design system — typography, color, grid, layout, and visual language — ensuring coherence across product surfaces, marketing, and physical touchpoints.
• Concept, design, and deliver brand experiences across digital and in-product applications.
• Develop and maintain scalable identity platforms, templates, and Figma component libraries that enable consistent brand expression across teams.
• Partner with product design, marketing, and engineering to translate business goals and brand narratives into high-craft design solutions.
• Lead complex, ambiguous design projects from strategy through execution — scoping work, managing timelines, and delivering independently.

Skills

Brand design

Design systems

Typography

Cross-functional collaboration

Tools

Figma

Job description

# Brand Designer, Foundations - Instagram Brand StudioNew York, NY+1 locationArtificial Intelligence+ 3 moreApply nowInstagram Brand Studio shapes how Instagram expresses itself to the world — through brand systems, visual identity, campaign design, and creative tools that reach billions of people.As Brand Designer for Brand Foundations, you’lll own the strategic design and scaling of Instagram's visual identity system. You will define and evolve how our brand expresses itself — from typography and color to layout systems and multi-channel applications — ensuring coherence and craft across every surface Instagram touches. You'll lead the work of translating brand strategy into tangible, scalable design systems that product teams, marketing partners, and external collaborators can activate.You're a designer who thinks in systems but delivers in craft. You'll cover the full spectrum — from rapid concept sketches to polished final deliverables — and you'll bring creative ambition paired with pragmatic execution. This role requires demonstrated experience in brand/identity design at scale, combining creative direction with systematic design approaches.---## Brand Designer, Foundations - Instagram Brand Studio Responsibilities* Define and evolve Instagram's brand design system — typography, color, grid, layout, and visual language — ensuring coherence across product surfaces, marketing, and physical touchpoints* Concept, design, and deliver brand experiences across digital and in-product applications* Develop and maintain scalable identity platforms, templates, and Figma component libraries that enable consistent brand expression across teams* Partner with product design, marketing, and engineering to translate business goals and brand narratives into high-craft design solutions* Lead complex, ambiguous design projects from strategy through execution — scoping work, managing timelines, and delivering independently