Brand Design Systems Lead

Vamp; New York (NY); On-site; USD 149,000 - 209,000; Full time

Job summary

Vamp is looking for a Brand Designer to own and evolve Instagram's visual identity system. This role involves defining brand expression through typography, layout, and design systems, ensuring coherence across all platforms.

The ideal candidate will have extensive experience in brand design and guiding complex projects from strategy to execution, while also mentoring other designers. The position offers a competitive salary ranging from $149,000 to $209,000 per year, plus equity and benefits.

Qualifications

• Demonstrated ability to lead cross-functional design initiatives.
• Portfolio showcasing expertise in visual identity systems and brand applications.
• Experience with large organizations in defining and scaling design systems.
• Ability to present design strategy and articulate rationale effectively.
• Collaborative experience with engineering teams for brand systems implementation.

Responsibilities

• Define and evolve Instagram's brand design system.
• Concept and deliver brand experiences across digital and product applications.
• Maintain identity platforms and templates for consistent brand expression.
• Lead design projects from strategy through execution.
• Provide mentorship to designers and raise the quality bar.

Skills

Visual identity systems

Brand applications

Figma

Adobe Creative Suite

Design systems

Education

8+ years of experience in brand design

Tools

Figma

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Job description

Vamp is looking for a Brand Designer to own and evolve Instagram's visual identity system. This role involves defining brand expression through typography, layout, and design systems, ensuring coherence across all platforms.

The ideal candidate will have extensive experience in brand design and guiding complex projects from strategy to execution, while also mentoring other designers. The position offers a competitive salary ranging from $149,000 to $209,000 per year, plus equity and benefits.