Brand Design Director: Elevate a Unified Brand

Betterment; New York (NY); Hybride; USD 175 000 - 205 000; Plein temps

Avantages offerts par ce poste

Medical coverage

Dental coverage

Vision coverage

Life insurance

AD&D insurance

Disability insurance

Infertility support

Transgender health benefits

Employee Assistance Program

Transit benefits

FSA/HSA options

Equity for all employees

Day-one 401(k) match

Résumé du poste

Betterment is seeking a Director of Brand Design to raise the ambition and craft of our brand across advertising, web, motion and sales collateral for Retail and B2B.

You’ll stay hands-on while leading concepting, art direction, and a small design team, partnering with copy, marketing, and operations to drive a cohesive brand. This hybrid NYC role offers strong compensation and growth opportunities.

Qualifications

• 10+ years of brand/design experience, including experience leading or managing designers.
• A strong, well-defined point of view on brand design systems, with experience evolving an identity system over time rather than just applying one.
• Proven ability to translate business strategy, objectives, and growth goals into a clear creative point of view and compelling work, while shaping creative briefs and providing direction before execution begins.
• Experience managing and developing designers at varying levels of seniority, including supporting both craft-focused and people-leadership growth paths.
• A strong track record of partnering cross-functionally with copy and brand voice, marketing, operations, and external agencies to keep creative work on-brand and on schedule.
• Excellent presentation and communication skills, with the ability to represent your team’s work and decisions to senior and executive stakeholders.
• A portfolio that demonstrates range and craft across advertising, web, motion, and sales materials.

Responsabilités

• Be arbiter of our brand design system and standards; evolve visuals and keep identity current.
• Review and shape creative briefs to start with clear direction and objectives.
• Lead craft across advertising, web, motion, and collateral; refine work at key moments.
• Manage and develop a team of senior designers with clear goals and feedback.
• Build and pitch proposals for new design initiatives.
• Collaborate with marketing and sales to align goals and measure success.
• Foster a culture of creative risk-taking and constructive critique.
• Present team work to senior leadership and translate decisions into business context.
• Participate in hiring: portfolio reviews and team scaling.
• Source vendors and agencies to supplement our work.

Connaissances

Brand design leadership

Brand systems

Creative direction

Cross-functional collaboration

Presentation skills

People leadership

Description du poste

Betterment is seeking a Director of Brand Design to raise the ambition and craft of our brand across advertising, web, motion and sales collateral for Retail and B2B.

You’ll stay hands-on while leading concepting, art direction, and a small design team, partnering with copy, marketing, and operations to drive a cohesive brand. This hybrid NYC role offers strong compensation and growth opportunities.