Brand Design Lead — National Brand & Growth (Equity)

Multicoin; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity package

Health insurance

Wellhub membership

Monthly wellness stipend

Job summary

Daylight is hiring a Brand Design Lead to shape our national presence and brand identity. You will work closely with the Creative Director to evolve our foundation into a recognizable, memorable brand that aligns with our mission.

This in-person role in New York City offers autonomy to drive work from concept to execution in a fast-paced early-stage environment. You will lead high-visibility campaigns while also handling day-to-day design work, shaping visual voice and ensuring cohesive

Qualifications

• 5–7 years of professional design experience.
• Strong fundamentals across typography, layout, color and composition.
• Ability to evolve a brand into a cohesive system.
• Comfort across brand, marketing and light product surfaces.
• Strong visual storytelling instincts.
• Autonomy to move work forward with limited oversight.

Responsibilities

• Evolve Daylight’s visual identity across marketing, product-adjacent and storytelling touchpoints.
• Translate creative direction into high-quality, shippable design work with a high craft standard.
• Manage production from large regional campaigns to design systems maintenance.
• Bring original perspective and stay current on culture and trends.
• Direct external partners when needed and decide when to execute in-house.

Skills

Design leadership

Brand systems

Storytelling

Autonomy

Modern design tools

Tools

Figma

Adobe Creative Suite

AI-assisted creation

Job description

Daylight is hiring a Brand Design Lead to shape our national presence and brand identity. You will work closely with the Creative Director to evolve our foundation into a recognizable, memorable brand that aligns with our mission.

This in-person role in New York City offers autonomy to drive work from concept to execution in a fast-paced early-stage environment. You will lead high-visibility campaigns while also handling day-to-day design work, shaping visual voice and ensuring cohesive