Senior Brand Design Lead — Hybrid NYC

Goodwin Recruiting; New York (NY); Hybrid; USD 140,000 - 180,000; Full time

Job summary

Nbutexas in New York City is seeking a Senior Manager, Brand Design to lead the creative development and execution of seasonal, promotional, and brand campaigns across digital, ecommerce, social, email, print, and in-store channels. This role blends brand strategy with elevated visual storytelling and hands-on design leadership.

You will mentor a talented design team, establish design standards, collaborate with Marketing, Ecommerce, Merchandising, Stores, and Creative groups, and stay ahead of

Qualifications

• 4–6+ years of experience in print and digital design for multi-channel campaigns.
• 2+ years in leading or developing creative teams.
• Experience in retail, fashion, consumer brands preferred.
• Bachelor's degree in Graphic Design or related field.
• Strong typography, branding, layout, and storytelling.
• Proficient in print and digital media production.
• Advanced skills in Photoshop, Illustrator, and InDesign.
• Able to present concepts and justify design decisions.
• Strong cross-functional communication and collaboration.
• Organized, proactive, detail-oriented in fast-paced environments.

Responsibilities

• Lead development and execution of integrated brand and marketing campaigns across digital, ecommerce, social, email, print, and in-store channels.
• Translate strategies into compelling, customer-focused visual concepts.
• Collaborate with Marketing, Ecommerce, Merchandising, Stores, and Creative teams to bring campaigns to life.
• Oversee campaign assets, including digital content, layouts, photography, and motion graphics.
• Establish campaign style guides, templates, and design standards for cohesive brand identity.
• Provide creative direction, feedback, and QA throughout design and production.
• Lead, mentor, and develop a team of graphic designers.
• Stay ahead of design trends and best practices to evolve the brand's visuals.
• Participate in photography shoots and occasional business travel as needed.

Skills

Brand design

Visual storytelling

Creative leadership

Typography

Layout

Cross-functional collaboration

Presentation skills

Education

Bachelor's degree in Graphic Design or related field

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Job description

Nbutexas in New York City is seeking a Senior Manager, Brand Design to lead the creative development and execution of seasonal, promotional, and brand campaigns across digital, ecommerce, social, email, print, and in-store channels. This role blends brand strategy with elevated visual storytelling and hands-on design leadership.

You will mentor a talented design team, establish design standards, collaborate with Marketing, Ecommerce, Merchandising, Stores, and Creative groups, and stay ahead of