Brand & Demand Gen Director

Mindgruve - Brazil; Los Angeles (CA); Hybrid; USD 170,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with matching

Flexible spending account

Job summary

Mindgruve is seeking a Senior Director of Marketing to lead brand marketing, industry presence, and demand generation efforts in the U.S. market.

You will build category awareness, elevate thought leadership, and drive qualified pipeline through integrated programs including content, PR, events, trade shows, awards, and digital campaigns. This highly visible agency role requires strong credibility from holding company or large independent agencies, with deep enterprise-brand experience and

Qualifications

• 10-12+ years in marketing, brand, or growth roles within large agencies
• Bachelor’s Degree required
• Proven track record of building marketing services to enterprise brands
• Strong background in B2B marketing and integrated marketing communications
• Experience managing industry events, trade shows, and sponsorships
• Demonstrated success building thought leadership and executive visibility

Responsibilities

• Develop and execute Mindgruve’s brand positioning and awareness strategy across the U.S. market
• Build a consistent executive and company thought leadership program across media, commerce, and analytics
• Define narrative themes aligned to industry trends (AI, commerce media, data-driven marketing)
• Drive content strategy including white papers, case studies, executive POVs, and research insights
• Own marketing-led pipeline contribution and lead generation programs
• Design and execute integrated campaigns targeting enterprise consumer brand decision-makers
• Partner with Business Development to align marketing with revenue priorities
• Optimize funnel performance across digital, paid media, email, and events
• Lead strategy for industry conferences, trade shows, and executive events
• Manage sponsorship strategy, booth presence, speaking opportunities, and event ROI
• Build executive visibility through panels and industry participation
• Drive awards strategy across media, creative, and data disciplines
• Develop proactive media outreach to elevate leadership and client work
• Oversee press releases and earned media opportunities
• Collaborate with Sales, Strategy, Creative, and Analytics teams to align messaging

Skills

Brand management

Demand generation

Executive leadership

B2B marketing

Content strategy

Thought leadership

Event management

PR & communications

Go-to-market

Collaboration with cross-functional

Education

Bachelor's degree

Job description

Mindgruve is seeking a Senior Director of Marketing to lead brand marketing, industry presence, and demand generation efforts in the U.S. market.

You will build category awareness, elevate thought leadership, and drive qualified pipeline through integrated programs including content, PR, events, trade shows, awards, and digital campaigns. This highly visible agency role requires strong credibility from holding company or large independent agencies, with deep enterprise-brand experience and