Associate Director, Global Marketing & Demand Gen

Gartner; Dolphin Cove (CT); Hybrid; USD 108,000 - 148,000; Full time

Benefits offered by this job

Hybrid work environment

401k match up to $7,200/year

Stock purchase program

Generous PTO

Job summary

Gartner, Inc. seeks an Associate Director of Marketing to drive demand generation, pipeline growth, and measurable business impact across global initiatives.

You will develop and execute integrated marketing strategies that accelerate lead acquisition, advance pipeline progression, support account expansion, and deliver tangible results. The ideal candidate brings 7+ years of progressive marketing experience, a data-driven mindset, and a proven ability to lead multi-channel programs in a

Qualifications

• Bachelor's Degree in business or marketing.
• 7+ years of progressive marketing experience, including demand generation, acquisition marketing, and campaign management.
• Proven success developing and executing marketing programs that drive lead generation, pipeline progression, and business growth.
• Strong experience managing cross-functional marketing strategies and working effectively across multiple stakeholder groups. Experience marketing to C-suite executives is preferred.
• Ability to build trusted relationships and influence senior leaders across Marketing, Product, Research, Analytics, and Centers of Excellence.
• Demonstrated success leading complex marketing initiatives, pilot programs, process improvements, and strategic projects simultaneously.
• Strong project management, planning, prioritization, and organizational skills.
• Ability to operate effectively in a fast-paced, evolving environment while managing multiple priorities and deadlines.
• Strong analytical skills and a data-driven mindset, with the ability to interpret complex data, identify trends, develop recommendations, and drive informed decision-making.
• Excellent written, verbal, and presentation skills, including the ability to tailor communications to diverse audiences and influence stakeholders at all levels.
• Experience measuring, reporting, and optimizing marketing performance and return on investment.
• Collaborative leadership style with a strong focus on teamwork, accountability, and results.
• Entrepreneurial mindset with a passion for continuous improvement, innovation, and delivering business outcomes.

Responsibilities

• Partner with GTS and GBS Marketing teams to expand lead generation and align marketing priorities.
• Develop and execute integrated marketing strategies and promotional plans to drive engagement and pipeline growth.
• Lead cross-functional initiatives and align priorities, resources, timelines and objectives.
• Identify and implement innovative marketing opportunities using data-driven insights.
• Problem solve to increase program impact, measured by engagement, win rates, and growth.
• Track and measure marketing effectiveness across channels and optimize ROI.
• Create and evolve playbooks, processes, governance, and best practices for scalable execution.
• Manage complex projects by tracking milestones, mitigating risks, and delivering results.
• Collaborate across Marketing, Creative Services, Prospect Experience, Digital Experience, Product, Analytics, and regional teams.
• Continuously evaluate program performance and make strategic recommendations to improve customer engagement and trends.

Skills

Marketing leadership

Cross-functional collaboration

Data-driven marketing

Campaign management

Lead generation

Strategic planning

Education

Bachelor's degree in business or marketing

Job description

Gartner, Inc. seeks an Associate Director of Marketing to drive demand generation, pipeline growth, and measurable business impact across global initiatives.

You will develop and execute integrated marketing strategies that accelerate lead acquisition, advance pipeline progression, support account expansion, and deliver tangible results. The ideal candidate brings 7+ years of progressive marketing experience, a data-driven mindset, and a proven ability to lead multi-channel programs in a