Brand & Creative Leader - Premium Brand Growth

Paka Apparel, Inc.; Boulder (CO); On-site; USD 170,000 - 225,000; Full time

Benefits offered by this job

100% employer-paid health insurance

Dental and vision contributions

3% 401(k) match

$100 monthly wellness benefit

$1,000 annual product stipend

Unlimited PTO

Job summary

PAKA Apparel, Inc. is seeking a Head of Brand & Creative to partner with the Founder and lead the brand’s strategy, storytelling, campaigns, and creative direction.

You will build the brand calendar, oversee PR, partnerships, ambassadors, and a team, elevating the premium natural fiber brand to global audiences through culturally relevant experiences. You will own day-to-day brand stewardship, ensuring every expression reflects the premium standard and drives long-term equity across customers

Qualifications

• 10+ years building premium consumer brands, with meaningful experience leading brand strategy and partnering with creative teams to produce exceptional work.
• Strong body of work demonstrating breakthrough brand building, culturally relevant campaigns and premium creative judgment.
• Demonstrated success building brand awareness and earned media through creative storytelling.
• Experience managing agencies, production partners, photographers, filmmakers, and freelancers.
• Exceptional creative judgment with the confidence to make decisions and maintain a high bar.
• Outstanding written and verbal communication skills.
• Passion for travel, culture, the outdoors, craftsmanship, and purpose-driven brands.

Responsibilities

• Lead Brand Strategy & Stewardship to build one of the world’s most admired premium natural fiber brands.
• Own brand positioning, messaging, voice, and premium standards across every customer touchpoint.
• Develop and own the annual Brand Calendar, defining narratives, campaigns, partnerships, and storytelling priorities.
• Build and lead in-house creative production capability and ensure timely, high-quality delivery across channels.

Skills

Brand strategy

Storytelling

Brand leadership

Cross-functional collaboration

Job description

PAKA Apparel, Inc. is seeking a Head of Brand & Creative to partner with the Founder and lead the brand’s strategy, storytelling, campaigns, and creative direction.

You will build the brand calendar, oversee PR, partnerships, ambassadors, and a team, elevating the premium natural fiber brand to global audiences through culturally relevant experiences. You will own day-to-day brand stewardship, ensuring every expression reflects the premium standard and drives long-term equity across customers