Creative Director: Brand Storytelling for Global Assets

Financialnarrative; Jersey City (NJ); On-site; USD 145,000 - 170,000; Full time

Benefits offered by this job

Discretionary bonus

Benefits package

Job summary

New York Life Investment Management is seeking a Creative Director to lead and shape the firm’s visual identity across campaigns, digital content, event, and client-facing experiences. This role will set the standard for design quality, visual storytelling, brand consistency, and production excellence across a global asset management business.

The Creative Director will join the team at an important moment as the firm activates a new brand system and elevates how its brand shows up for financial

Qualifications

• 12+ years of experience in design leadership, creative direction, or brand design.
• Strong portfolio demonstrating brand identity systems, art direction, and digital experiences.
• Hands-on design expertise with Adobe Creative Cloud and production tooling.

Responsibilities

• Lead creative direction and design execution for the firm's visual identity across campaigns, digital content, events, and client-facing materials.
• Translate complex investment content into clear, differentiated visual stories aligned with client needs.
• Provide hands-on art direction and ensure design work is compliant, high quality and market-ready.
• Direct end-to-end production across print, digital, video, and experiential channels.
• Set design standards, templates, and resources for scalable execution across teams.

Skills

Creative leadership

Brand design

Art direction

Adobe Creative Cloud

Presentation skills

Stakeholder management

Brand strategy

Education

Bachelor's degree in design or related field

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Adobe Acrobat

Figma

Canva

Adobe Express

Job description

New York Life Investment Management is seeking a Creative Director to lead and shape the firm’s visual identity across campaigns, digital content, event, and client-facing experiences. This role will set the standard for design quality, visual storytelling, brand consistency, and production excellence across a global asset management business.

The Creative Director will join the team at an important moment as the firm activates a new brand system and elevates how its brand shows up for financial