Brand Creative Director – Multi-Platform Campaigns

Hearst Television, Inc.; Florida; On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) matching

Paid Time Off

Parental Leave

Job summary

WPBF 25, the Hearst-owned ABC affiliate in West Palm Beach, Florida, seeks a Creative Services Director to lead the brand marketing across television, digital, social, paid media, and streaming. This in-office role requires strong leadership to elevate WPBF 25 News in a fast-paced environment and guide an award-winning creative team.

You will use research-driven strategies, oversee multi-platform campaigns, and manage daily creative projects while collaborating with news staff and

Qualifications

• 3-5 years in station marketing/promotion/brand management.
• Must be creative, a compelling writer, and be able to use research to meet station goals.
• Working knowledge of Adobe Creative Suite, ENPS, and Wide Orbit.
• College degree preferred or equivalent work experience.
• Valid driver's license with good driving record.

Responsibilities

• Create, lead, and implement the brand marketing of WPBF 25, MeTV South Florida, Estrella TV West Palm Beach and Very Local West Palm Beach.
• Manage production of compelling image, sweeps and special event campaigns for all platforms.
• Identify dynamic multi-platform strategies to increase all stations brand awareness and ratings.
• Oversee the creative team in the production of compelling brand-targeted station/news/weather image, targeted special reports, daily topicals, digital/streaming, programming, and special event campaigns for all platforms.
• Provide inspiration and strategic direction to grow the skillset of our creative team.
• Manage production of and posting of targeted social media marketing.
• Collaborate, manage and execute dynamic outside media advertising efforts.
• Liaison with network, syndicators, and Director of Community Affairs regarding local community partners and promotional activities.
• Attend outside community functions or meetings
• Manage television promotional inventory on WPBF 25, our digital platforms, Very Local West Palm Beach and our multicast channels Estrella TV West Palm Beach, and MeTV.
• Develop and monitor annual department budget and expenses.

Skills

Leadership

Creative thinking

Strong writer

Research-driven

Communication

Education

College degree

Tools

Adobe Creative Suite

ENPS

Wide Orbit

Job description

WPBF 25, the Hearst-owned ABC affiliate in West Palm Beach, Florida, seeks a Creative Services Director to lead the brand marketing across television, digital, social, paid media, and streaming. This in-office role requires strong leadership to elevate WPBF 25 News in a fast-paced environment and guide an award-winning creative team.

You will use research-driven strategies, oversee multi-platform campaigns, and manage daily creative projects while collaborating with news staff and