CREATIVE SERVICES MANAGER

New York State Broadcasters Association; City of Binghamton (NY); On-site; USD 55,000 - 60,000; Full time

Job summary

Gray Media's CBS affiliate WBNG in Binghamton, NY, seeks an innovative Marketing Manager with strong image and brand-building skills to grow the brand and audiences across all screens. The candidate will be a hands-on producer and expert visual storyteller with skills in writing, cinematography, editing, and video production.

The role requires leading a team of creative professionals, developing annual strategic marketing plans for broadcast, digital, and live events, and building partnerships

Qualifications

• Develop and execute an annual strategic marketing plan for broadcast, digital, and live events.
• Grow audience share and branding across all platforms.
• Lead a team of creative professionals.
• Forge partnerships with local organizations and events.

Responsibilities

• Showcase video production skills including writing, directing, cinematography, editing, and motion graphics.
• Ensure timely delivery of projects through strong organization and time management.

Skills

Brand strategy

Team leadership

Video production

Project management

Education

College degree

Tools

Video editing software

Motion graphics tools

Job description

About the Role

WBNG, the CBS affiliate in Binghamton, NY, is seeking an innovative Marketing Manager with excellent image and brand-building skills to grow the brand and audiences on all screens. The candidate must be an expert visual storyteller with strong skills in writing, cinematography, and editing. This individual is a hands-on producer, with knowledge of digital and social media marketing trends and platforms to enhance the local digital and television branding.

$55,000 - 60,000/yr.

Requirements

• Develop and execute an annual strategic marketing plan, including station brand promotion and advertising campaigns for broadcast, digital, and live events, growing audience share, and branding


• Lead a team of highly qualified creative professionals


• Showcase exceptional video production skills, including writing, directing, cinematography, editing, and motion graphic design


• Exhibit a high level of organization and time management to ensure the timely delivery of projects


• Develop and facilitate partnerships with local organizations/events

Experience

• College degree preferred


• Previous creative director or producer experience preferred

About the Company

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.