Brand Creative Director: AI-Driven Campaigns & Experiences

Bentley Systems; United States; Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Bentley Impact Day

Bentley Achievers platform

Colleague recognition award programs

Job summary

Bentley Systems is seeking a Design Director in a home-based, U.S. role to shape brand systems, campaigns, and event experiences. You will mentor designers, translate strategy into bold creative, and elevate quality across live and digital touchpoints.

Collaborate with ECD, strategy, and marketing to ensure storytelling excellence, while advancing AI-driven creativity and responsible adoption across the team.

Qualifications

• 8–12+ years of brand design experience with leadership.
• Portfolio showing brand identities, marketing campaigns, events.
• Exceptional taste in typography, layout and visual systems.
• Deep interest in AI and emerging creative tech with hands-on use.
• Ability to translate strategy into cohesive, scalable creative.

Responsibilities

• Lead Brand, Campaign & Event Creative.
• Define and evolve Bentley’s visual language across campaigns & experiences.
• Partner with Strategy and Marketing to translate insights into narratives.
• Provide clear direction across campaigns, brand systems & experiential work.
• Mentor Senior and Mid-level Designers; review work end-to-end.

Skills

Brand design leadership

Portfolio management

Typography & visual systems

AI in design workflow

Strategy translation to creative

Tools

Figma

Adobe Creative Suite

ClickUp

AI design tools

Touch Designer

Glyphs

Job description

Bentley Systems is seeking a Design Director in a home-based, U.S. role to shape brand systems, campaigns, and event experiences. You will mentor designers, translate strategy into bold creative, and elevate quality across live and digital touchpoints.

Collaborate with ECD, strategy, and marketing to ensure storytelling excellence, while advancing AI-driven creativity and responsible adoption across the team.