Copywriter - Brand & Product Marketing (Hybrid)

Weber Blackstone; Palatine (IL); Hybrid; USD 60,000 - 78,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Life and disability insurance

Employee Assistance Program (EAP)

401(k) with company match

Paid time off

Job summary

Weber Blackstone is seeking a Copywriter to join our Creative team in Palatine, IL. You will craft stylistically compelling product marketing copy to help consumers choose and use Weber products, collaborating with cross-functional teams for global launches and US campaigns.

This hybrid role requires a strong portfolio across omni-channel content, experience with packaging, digital and social media, and a passion for grilling.

Qualifications

• Bachelor's degree in Marketing, Advertising, Journalism, Copywriting, or related field
• 3-5 years of hands-on experience in a copywriting role at a shopper/digital marketing agency or in-house creative team
• Proficiency with Microsoft Office, Adobe Creative Suite and Figma
• Strong portfolio demonstrating expertise in omni-channel creative development including writing product descriptions, retail/e-commerce marketing, POP, digital ad units, trade show support and social media posts

Responsibilities

• Become a master of Weber product features and benefits to support global launches and US campaigns across digital, social, video and in-store experiences
• Collaborate with cross-functional partners to develop Master Copy Docs for consistent storytelling
• Adapt and edit Master Copy for packaging, POP and other communications
• Generate product and feature names that differentiate products and resonate with consumers
• Partner with designers to ensure cohesive verbal and visual communication and proper message hierarchy
• Proofread and ensure all creative executions align with brand guidelines
• Present creative solutions in organized decks with rationale
• Meet timelines and deliverables coordinated with Creative Project Manager and Associate Creative Director
• Consult with internal legal for naming and claims usage and clearance
• Synthesize stakeholder feedback to refine creative approaches

Skills

Copywriting

Omni-channel

Editing

Brand voice

Collaboration

Attention to detail

Project management

Communication

Education

Bachelor's degree in Marketing/Advertising

Marketing communications degree

Tools

MS Office

Adobe Creative Suite

Figma

Job description

Weber Blackstone is seeking a Copywriter to join our Creative team in Palatine, IL. You will craft stylistically compelling product marketing copy to help consumers choose and use Weber products, collaborating with cross-functional teams for global launches and US campaigns.

This hybrid role requires a strong portfolio across omni-channel content, experience with packaging, digital and social media, and a passion for grilling.