Marketing Copywriter- Hybrid- Journeys

Genesco; Nashville (TN); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Day-one medical, dental, and vision

Day-one 401(k) with company match

40% employee discount across Genesco"s

Paid time off

Nine paid holidays plus one floating

Life and disability insurance

Flexible spending and health savings

Employee Assistance Program (EAP)

Job summary

Genesco seeks a Marketing Copywriter to shape Journeys’ voice and content strategy across campaigns, email, social, and digital channels. You’ll craft compelling, brand-right copy for seasonal efforts and in-store experiences, aligning with SEO/GEO and AI insights to drive discoverability and performance.

You’ll partner with Creative, E-commerce, Brand, and cross-functional teams to deliver cohesive campaigns, while translating youth culture and fashion trends into engaging storytelling.

Qualifications

• 3+ years of professional copywriting, content, editorial, marketing, or related experience.
• Exceptional writing, editing, and storytelling skills with the ability to adapt voice across audiences and channels.
• Strong working knowledge of SEO/GEO principles and on-page optimization.
• Experience with retail, fashion, footwear, lifestyle, or agency environments.
• Ability to present concepts and collaborate with stakeholders at varying levels.

Responsibilities

• Create marketing copy across seasonal campaigns, email, social, digital ads, video, e-commerce, SEO/GEO, blog, and in-store channels.
• Apply SEO/AI insights to keep Journeys content relevant and discoverable.
• Partner with E-commerce and Digital teams to support brand strategy and conversion goals.
• Develop narratives, taglines, messaging frameworks, and channel-specific storytelling.
• Evolve Journeys’ brand voice and copy standards for consistency across audiences and moments.
• Conduct trend, competitor, cultural, consumer, and search research to identify opportunities.
• Translate youth culture and digital trends into compelling brand storytelling.
• Collaborate with designers, marketers, agencies, and cross-functional teams to deliver cohesive campaigns.
• Edit and elevate copy from partners with feedback on voice, strategy, clarity, and grammar.
• Use performance data and search trends to improve content strategy.

Skills

Copywriting

Editing

SEO/Geo

Content strategy

Team collaboration

Project management

AI/LLM awareness

Brand voice

Job description

The Marketing Copywriter will help shape the voice, storytelling, and content strategy for Journeys across key marketing channels. This role will lead the development of compelling, brand-right copy for seasonal campaigns, email, social media, digital advertising, video, e-commerce, SEO/GEO, site and blog content, and in-store experiences.

Reporting to the Creative Lifestyle & Copy Manager, the Marketing Copywriter will serve as a strategic creative partner to Creative, E-commerce, Brand, and other cross-functional teams. This person will bring a strong understanding of youth culture, fashion, footwear, retail, and digital marketing to develop compelling, search-optimized content that connects with our audience, strengthens brand visibility across traditional and emerging search platforms, and drives business results. The ideal candidate understands SEO/GEO, evolving search behaviors, and the growing role of AI-powered discovery, and knows how to create content that is relevant, engaging, and discoverable across search engines, e-commerce platforms, AI tools, and digital channels.

How You Will Make an Impact

• Create marketing copy and content across seasonal campaigns, email, social media, digital advertising, video, e-commerce, SEO/GEO, blog, and in-store channels.
• Stay current on evolving search behaviors, including changes in SEO/GEO, generative AI, LLMs, and AI-powered search. Apply these insights to help ensure Journeys content remains relevant, useful, and discoverable.
• Partner with E-commerce and Digital teams to ensure copy supports brand strategy, customer journey, conversion goals, and overall business objectives.
• Concept creative copy for seasonal campaigns, including narratives, taglines, messaging frameworks, editorial concepts, and channel-specific storytelling.
• Help define and evolve Journeys’ brand voice and copy standards, ensuring consistency while allowing messaging to flex appropriately across audiences, channels, and moments.
• Conduct ongoing trend, competitor, cultural, consumer, and search research to identify opportunities for relevant and differentiated messaging.
• Translate youth culture, fashion, footwear, social, and digital trends into compelling brand storytelling and marketing opportunities.
• Collaborate with designers, art directors, marketers, social teams, e-commerce partners, agencies, and other creative disciplines to develop cohesive seasonal campaigns and experiences.
• Edit and elevate copy from internal and external partners, providing thoughtful feedback on voice, strategy, clarity, grammar, and effectiveness.
• Use performance insights, analytics, search trends, and audience behavior to inform and continuously improve content strategy and messaging.
• Manage multiple projects and competing priorities while maintaining a high standard of creative quality, accuracy, and strategic alignment.

Experience and Skills You'll Bring

• 3+ years of professional copywriting, content, editorial, marketing, or related experience, preferably within retail, fashion, footwear, lifestyle, youth culture, or an agency environment.
• Exceptional writing, editing, and storytelling skills with the ability to adapt voice and messaging across audiences and channels.
• Strong working knowledge of SEO/GEO principles and content optimization, including keyword strategy, search intent, on-page SEO/GEO, metadata, and organic content performance.
• Strong understanding of digital content ecosystems, including social media, e-commerce, email, websites, paid media, and organic search.
• Strategic thinker who can connect creative ideas to consumer behavior, brand objectives, and business results.
• Deep interest in and knowledge of youth culture, fashion, footwear, music, entertainment, creators, and emerging digital trends.
• Ability to confidently present creative concepts, articulate strategic thinking, and collaborate with stakeholders at varying levels of the organization.
• Strong project management and organizational skills with the ability to manage multiple deadlines and priorities in a fast-paced retail environment.
• High level of attention to detail and commitment to maintaining brand consistency and quality.
• A strong point of view on brand voice, culture, and storytelling.
• The ability to balance creativity with performance, using data, search behavior, and audience insights to make content stronger.
• Curiosity about how AI and LLMs are changing search, content creation, and consumer discovery.
• A collaborative leadership style and the ability to elevate the work of those around you.
• A passion for creating work that feels culturally relevant, distinctly Journeys, and meaningful to our customer.
• A strategic creative mindset that goes beyond writing individual pieces of copy to consider the larger content ecosystem.

Why You’ll Love Working Here

• Day-one medical, dental, and vision coverage

Day-one 401(k) eligibility with company match and rollover options for existing retirement accounts

• 40% employee discount across all Geneso-owned brands and retail concepts
• Paid time off
• Nine paid holidays plus one floating holiday
• Life and disability insurance
• Flexible spending and health savings account options
• Employee Assistance Program (EAP)

#hybrid

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Equal Opportunity Employer
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