Brand & Content Marketing Manager

Jobtailor; California (MO); On-site; USD 70,000 - 110,000; Full time

Job summary

Jobtailor is seeking a seasoned Brand Marketing Lead to shape our B2B brand across manufacturing and industrial sectors in the U.S. The role focuses on developing and maintaining brand voice, standards, and messaging while aligning content strategy with business goals and market trends.

You will collaborate with product, sales, and engineering teams to create compelling content, training materials, and social media programs, with emphasis on LinkedIn and consistent brand execution across

Qualifications

• Bachelor's degree in marketing, Communications or a related field.
• 3-5 years of experience in B2B marketing, content marketing, brand management, communications, or related fields.
• Exceptional writing and editing skills.
• Experience managing business social media channels.
• Experience developing content across multiple formats and audiences.
• Strong project management and organizational skills.

Responsibilities

• Develop, document, and maintain brand voice, tone, personality, and messaging frameworks.
• Expand and manage comprehensive brand standards and ensure consistency across communications and marketing materials.
• Conduct brand audits and support brand evolution, rebranding, acquisitions, and new product commercialization.
• Measure and track brand equity, awareness, sentiment, and related metrics.
• Develop and maintain content strategies aligned with business priorities, customer needs, and industry trends.
• Create website content, blog articles, social media posts, email campaigns, product materials, customer success stories, sales enablement content, and internal communications.
• Collaborate with product management, engineering, sales, and subject matter experts to develop technical and customer-focused content.
• Translate complex technical concepts into clear messaging.
• Manage editorial calendars and content production schedules.
• Develop and execute social media strategies, primarily focused on LinkedIn.
• Create visual and written social media content and report on performance metrics.
• Create and update marketing assets and provide light graphic design support.
• Coordinate with external creative partners for advanced design needs.
• Develop product training materials, presentations, training guides, videos, e-learning content, and product education resources.
• Support new product launches with training and communication materials.
• Partner with sales, product management, and engineering teams to ensure technical accuracy and effectiveness.
• Partner with Human Resources and business leaders to develop employee training programs.
• Design and maintain onboarding, compliance, professional development, and organizational training initiatives.
• Coordinate training schedules, communications, and participation tracking.
• Measure training effectiveness and recommend continuous improvements.

Skills

Exceptional Writing

Editing

Content Development

Video Creation

Graphic Design

Content Management

Brand Audits

Metrics Measurement

Technical Writing

Training Material Development

Education

Bachelor's degree in marketing or related field

Tools

Canva

Adobe Creative Suite

Marketing Automation

CRM Systems

Learning Management Systems

E-Learning Platforms

Job description

Jobtailor is seeking a seasoned Brand Marketing Lead to shape our B2B brand across manufacturing and industrial sectors in the U.S. The role focuses on developing and maintaining brand voice, standards, and messaging while aligning content strategy with business goals and market trends.

You will collaborate with product, sales, and engineering teams to create compelling content, training materials, and social media programs, with emphasis on LinkedIn and consistent brand execution across