Brand Marketing Lead: Strategy, Launch & Growth

Jobtailor; Solon (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor in Solon, Ohio seeks an experienced Senior Brand Manager to lead brand and product strategies across communications, product experience, and commercial activation. You will translate consumer and market insights into integrated strategies and guide cross-functional teams through innovation, packaging, claims, and launches.

The role requires strong analytical, negotiation, and leadership skills, with a track record in brand management and driving business performance through data-driven

Qualifications

• University Degree (BA/BS) in Marketing or related business field, or equivalent experience.
• In-depth knowledge of brand building management principles and practices.
• Strong negotiation, agency management, and relationship-building skills.
• Strong research and strategic analysis skills.
• Ability to lead cross-functional teams, influence stakeholders, and manage agency partners.
• Strong problem-solving and decision-making skills.
• Excellent verbal, written, and interpersonal communication skills.
• Strong financial acumen and understanding of calculating risk/return on business decisions.
• Ability to manage multiple priorities and lead projects independently in a fast-paced environment.
• Proficient in Microsoft Office Applications.
• At least 5 years of work experience in brand or product management, marketing, or a related field.
• Proven track record leading brand strategy, innovation, communications, product experience, or commercial activation initiatives.
• Experience leveraging data, research, and trends to generate consumer insights; IRI or Nielsen knowledge strongly recommended.
• Experience managing launches, packaging/claims workstreams, agency deliverables, and integrated activation plans.
• This position is not eligible for Visa Sponsorship

Responsibilities

• Lead comprehensive brand and product strategies across communications, product experience, and commercial touchpoints.
• Translate insights into integrated brand and product strategies.
• Synthesize consumer learning, performance, and marketplace data into actionable recommendations.
• Guide cross-functional teams across innovation, product experience, communications, media, and commercial activation.
• Lead brand, product, and innovation deliverables including brand fundamentals, communications plans, and commercialization strategies.
• Lead new item launch plans and coordinate cross-functional deliverables throughout the I2L lifecycle.
• Lead product and communications initiatives involving renovation, packaging, claims, and consumer-facing content.
• Coordinate with Regulatory, R&D, Supply Chain, CD, and agency partners.
• Execute commercial plans covering pricing, promotion, portfolio, shopper marketing, digital shelf, and eCommerce.
• Lead monthly business reviews, forecasting, annual planning, budgeting, and business management activities.
• Monitor performance metrics, timelines, deliverables, and executional performance.
• Coach direct reports, provide feedback and training, support development plans, and participate in talent recruitment.

Skills

Brand Management

Cross-Functional Leadership

Strategic Analysis

Consumer Insights

Product Launch Management

Negotiation

Agency Management

Data Analysis

Project Management

Financial Acumen

Education

BA/BS in Marketing or related field

Tools

Microsoft Office

IRI

Nielsen

Job description

Jobtailor in Solon, Ohio seeks an experienced Senior Brand Manager to lead brand and product strategies across communications, product experience, and commercial activation. You will translate consumer and market insights into integrated strategies and guide cross-functional teams through innovation, packaging, claims, and launches.

The role requires strong analytical, negotiation, and leadership skills, with a track record in brand management and driving business performance through data-driven