Brand Strategy & Governance Lead — B2B Tech

Jobtailor; Austin (TX); On-site; USD 110,000 - 140,000; Full time

Job summary

Jobtailor is seeking an experienced brand marketing leader to shape and govern an enterprise-brand program in the US market. You will define architecture, naming conventions, and governance while driving campaigns across media, events, and digital channels.

The role requires 8+ years in brand marketing, strong stakeholder and project management, and a data-driven approach to optimizing brand impact. Collaboration and leadership are essential for success.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of brand marketing experience; B2B or tech industry a plus.
• Proven success executing brand strategies across channels.
• Strong understanding of brand identity, messaging, visual systems, governance.

Responsibilities

• Develop and refine brand strategy, including positioning, messaging, voice, and narrative.
• Define, document, and govern brand architecture across master brands and portfolios.
• Support brand naming strategy and governance for new products and capabilities.
• Lead planning and execution of brand campaigns across media and events.
• Create and maintain brand governance materials, templates, and enablement resources.
• Review communications and experiences for brand consistency across touchpoints.
• Define KPIs for brand health and track awareness, sentiment, and share of voice.
• Establish tracking frameworks and use data to inform decisions.
• Monitor branding trends to inform creative direction.
• Collaborate with stakeholders and creative teams to align execution with standards.
• Manage timelines, budgets, and resources to deliver high-quality assets.

Skills

Brand Strategy Development

Brand Architecture Governance

Data-Driven Decision Making

Stakeholder Management

Project Management

SEO

Competitive Review

Microsoft Office Suite

AI Tools

Excellent Communication

Organizational Skills

Problem-Solving

Collaboration

Curiosity

Education

Bachelor’s degree in marketing, communications, or a related field

Tools

AI Tools

Job description

Jobtailor is seeking an experienced brand marketing leader to shape and govern an enterprise-brand program in the US market. You will define architecture, naming conventions, and governance while driving campaigns across media, events, and digital channels.

The role requires 8+ years in brand marketing, strong stakeholder and project management, and a data-driven approach to optimizing brand impact. Collaboration and leadership are essential for success.