Brand & Content Marketing Lead — AI Tech Narratives

Traversal; New York (NY); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Startup equity

Health insurance

Tech setup stipend

Flexible time off

In-office snacks

Job summary

Traversal is hiring in New York for a content and social lead. You’ll shape storytelling across LinkedIn, X, and other channels, guiding executive thought leadership and employee-led content while working with a Brand Designer to craft standout concepts.

You’ll develop and run newsletters, video series, and campaigns that cut through AI-driven noise, balancing strategy with hands-on execution and collaboration with engineers and executives.

Qualifications

• 3–5 years in content, social, brand, communications, or related marketing at a fast-growing tech company.
• Exceptional writing and editing across newsletters, social copy, and executive thought leadership.
• Strong creative instincts with ability to find fresh angles and hooks.
• Deep understanding of social media, especially LinkedIn and X.
• Experience translating complex or technical topics into accessible content.

Responsibilities

• Shape Traversal’s social/content strategy and own the day-to-day content calendar.
• Own day-to-day social content across LinkedIn and X, exploring Reddit and other platforms.
• Write thought leadership for Traversal’s founders and leaders; help engineers and researchers publish.
• Develop and execute new content programs, including newsletters and recurring video series.
• Partner with the Brand Designer on creative concepts and social-first content.
• Contribute copy for advertising, out-of-home, product launches, events and brand moments.
• Collaborate with the communications agency on media pitches and external storytelling.
• Track resonance across channels and experiment with AI-powered workflows to extend reach.

Skills

Writing skills

Editing skills

Creative thinking

Social media fluency

Team collaboration

Job description

Traversal is hiring in New York for a content and social lead. You’ll shape storytelling across LinkedIn, X, and other channels, guiding executive thought leadership and employee-led content while working with a Brand Designer to craft standout concepts.

You’ll develop and run newsletters, video series, and campaigns that cut through AI-driven noise, balancing strategy with hands-on execution and collaboration with engineers and executives.