Brand & Content Marketing Coordinator

The University of Alabama; Tuscaloosa (AL); On-site; USD 40,000 - 49,000; Full time

Job summary

The University of Alabama is seeking a Marketing Coordinator I to oversee marketing, promotion, and publicity functions for a department, college, or division under general supervision. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars.

Consults with product and/or program development. Reports to the Director of the Alabama Center for Real Estate and supports the center's

Qualifications

• Bachelor's degree and marketing/public relations/communications experience.
• Ability to develop and implement marketing and communications plans.
• Strong writing, organization, and deadline management skills.

Responsibilities

• Oversee marketing, promotion, and publicity functions for a department, college, or division.
• Create and implement marketing strategies using multiple channels.
• Coordinate production of materials and manage marketing calendars.

Skills

Bachelor's degree

Marketing strategy

Public relations

Writing (AP style)

Project management

Content creation

Adobe Creative Cloud

Content management systems

Social media marketing

Verbal & written communication

Public presentations

Photography/videography

CRM / Mailchimp

Education

Bachelor's degree in advertising, English, communications, marketing, or related field

Tools

Adobe Creative Cloud

Content Management Systems

Mailchimp

Job description

The University of Alabama is seeking a Marketing Coordinator I to oversee marketing, promotion, and publicity functions for a department, college, or division under general supervision. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars.

Consults with product and/or program development. Reports to the Director of the Alabama Center for Real Estate and supports the center's