Marketing Coordinator I - 530891

The University of Alabama; Tuscaloosa (AL); On-site; USD 40,000 - 49,000; Full time

Job summary

The University of Alabama is seeking a Marketing Coordinator I to oversee marketing, promotion, and publicity functions for a department, college, or division under general supervision. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars.

Consults with product and/or program development. Reports to the Director of the Alabama Center for Real Estate and supports the center's

Qualifications

• Bachelor's degree and marketing/public relations/communications experience.
• Ability to develop and implement marketing and communications plans.
• Strong writing, organization, and deadline management skills.

Responsibilities

• Oversee marketing, promotion, and publicity functions for a department, college, or division.
• Create and implement marketing strategies using multiple channels.
• Coordinate production of materials and manage marketing calendars.

Skills

Bachelor's degree

Marketing strategy

Public relations

Writing (AP style)

Project management

Content creation

Adobe Creative Cloud

Content management systems

Social media marketing

Verbal & written communication

Public presentations

Photography/videography

CRM / Mailchimp

Education

Bachelor's degree in advertising, English, communications, marketing, or related field

Tools

Adobe Creative Cloud

Content Management Systems

Mailchimp

Job description

Pay Grade/Pay Range:Minimum: $44,600 - Midpoint: $55,800 (Salaried E6)

Department/Organization:206261 - Alabama Cntr for Real Estate (ACRE)

Normal Work Schedule:Monday - Friday 8:00am to 5:00pm

Job Summary:The Marketing Coordinator I oversees marketing, promotion, and publicity functions for a department, college, or division under general supervision. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars. Consults with product and/or program development.

Additional Department Summary:Supports the delivery and management of the Alabama Center for Real Estate's (ACRE) marketing and communications strategic plan through oversight of digital advertising and production of editorial content, including interviews, articles, and profiles. Reports to the Director of the Alabama Center for Real Estate.

Required Minimum Qualifications:Bachelor's degree and some marketing, public relations, communications, or advertising experience.

Skills and Knowledge:Knowledge of fundamental concepts, practices, and procedures of content strategy, communications, and public relations. Superior writing skills. Knowledge in AP style. Strong organizational and project management skills. Ability to manage complex tasks simultaneously while also meeting deadlines. Ability to develop and implement marketing and communications plans. Knowledge of Microsoft Office Suite and Adobe Creative Cloud for the production of professional-caliber content. Knowledge of content management systems and graphic design standards for print and media. Knowledge of the use of major social media platforms for institutional marketing and communications purposes. Excellent verbal and written communication skills. Ability to effectively make public presentations. Photography, videography, and visual content editing skills. Ability to solve practical problems by relying on strong analytical, reasoning, and problem-solving skills. Working knowledge of CRMs and/or email distribution platforms such as Mailchimp.

Preferred Qualifications:Bachelor's degree or higher in advertising, English, public relations, communications, marketing, journalism, or a closely-related field. Some supervisory or leadership experience. Some experience with the use of major social media platforms for institutional marketing and communications purposes.

Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.

Equal Employment Opportunity:The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOC’s Know Your Rights: Workplace discrimination is illegal poster.

The University of Alabama affirms its longstanding commitment to institutional neutrality, free speech, and academic freedom.