Marketing Coordinator II

University of Alabama; Tuscaloosa (AL); On-site; USD 49,000 - 61,000; Full time

Job summary

University of Alabama is hiring a Marketing Coordinator II to lead communications and marketing for the Alabama Entrepreneurship Institute (AEI) and The EDGE in Tuscaloosa. The coordinator develops digital advertising, social media, website content, and newsletters while supporting AEI's leadership and college-wide initiatives.

The role also supervises student staff, coordinates event marketing, and collaborates with the College of Business Office of Marketing and Communications.

Qualifications

• Bachelor's degree and two years of marketing, public relations, communications, or advertising experience, or a master's degree.
• Proficiency in design tools such as Adobe InDesign, Illustrator, Photoshop, or Canva, and familiarity with WordPress.
• Must be available to work occasional weekends and evenings to support events.

Responsibilities

• Lead communications and marketing for the Alabama Entrepreneurship Institute (AEI) and The EDGE business incubator and accelerator.
• Support the Culverhouse College of Business Office of Marketing and Communications with college-wide campaign execution.
• Develop digital advertising, organic and paid social media campaigns, website content, newsletters, and press releases.
• Originate media campaigns tied to AEI programs and events, and support the AEI Executive Director's communications needs.
• Coordinate event marketing for AEI and EDGE events, including social promotion, email, print collateral, and post-event publicity.
• Supervise student employees and interns supporting departmental communications and marketing efforts.

Skills

Marketing strategy

Communications

Social media management

Digital advertising

Event marketing

Education

Bachelor's degree

Master's degree

Tools

Adobe InDesign

Illustrator

Photoshop

Canva

WordPress

Job description

University of Alabama is hiring a Marketing Coordinator II to lead communications and marketing for the Alabama Entrepreneurship Institute (AEI) and The EDGE, Tuscaloosa's premier business incubator and accelerator, within the Culverhouse College of Business. The coordinator develops digital advertising, social media, website, and newsletter campaigns while supporting AEI's executive leadership and college-wide marketing initiatives.

Highlights

• Lead communications and marketing for the Alabama Entrepreneurship Institute (AEI) and The EDGE business incubator and accelerator.
• Support the Culverhouse College of Business Office of Marketing and Communications with college-wide campaign execution.
• Develop digital advertising, organic and paid social media campaigns, website content, newsletters, and press releases.
• Originate media campaigns tied to AEI programs and events, and support the AEI Executive Director's communications needs.
• Coordinate event marketing for AEI and EDGE events, including social promotion, email, print collateral, and post-event publicity.
• Supervise student employees and interns supporting departmental communications and marketing efforts.
• Bachelor's degree and two years of marketing, public relations, communications, or advertising experience, or a master's degree.
• Proficiency in design tools such as Adobe InDesign, Illustrator, Photoshop, or Canva, and familiarity with WordPress.
• Must be available to work occasional weekends and evenings to support events.
• Salary range of $48,600 to $60,800 (Salaried E7 pay grade).