Brand & Content Lead: Storytelling & Campaigns

Medela; McHenry (IL); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary & bonus

401K with match

Money Purchase Plan

PTO with holidays

Great workplace

Job summary

Medela is seeking a Brand & Content Manager in McHenry, IL hybrid, to shape how consumers engage with our breastfeeding and medical vacuum solutions. This individual contributor role focuses on content creation, campaigns, and ensuring the brand voice across digital and traditional channels.

The ideal candidate blends writing talent with strong project management, collaborating with Marketing, Product, Creative, and Communications teams to drive education, launches, and campaigns that resonate

Qualifications

• Bachelor's degree in communications, marketing, English, journalism, UX, or design.
• Exceptional copywriting, editing, and storytelling skills.
• Ability to simplify technical information for consumers.
• Experience with multi-channel content and brand guidelines.

Responsibilities

• Create content across digital, social, website, email, and campaigns.
• Lead content development for product launches and campaigns.
• Translate complex information into consumer-friendly content.
• Develop storytelling to strengthen brand awareness and loyalty.
• Plan editorial calendars and content roadmaps.
• Collaborate with cross-functional teams to execute strategies.
• Maintain brand voice and editorial standards.
• Manage content reviews and approvals for accuracy.
• Work with localization partners for international markets.
• Analyze content performance and SEO results.

Skills

Copywriting

Storytelling

Content strategy

SEO knowledge

Analytics

Project management

Collaboration

MS Office

Education

Bachelor's degree in Communications/Marketing/English/Journalism/UX/Design

Tools

CMS

SEO tools

Analytics tools

Job description

Medela is seeking a Brand & Content Manager in McHenry, IL hybrid, to shape how consumers engage with our breastfeeding and medical vacuum solutions. This individual contributor role focuses on content creation, campaigns, and ensuring the brand voice across digital and traditional channels.

The ideal candidate blends writing talent with strong project management, collaborating with Marketing, Product, Creative, and Communications teams to drive education, launches, and campaigns that resonate