Brand & Content Manager

Medela; McHenry (IL); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary & bonus

401K with match

Money Purchase Plan

PTO with holidays

Great workplace

Job summary

Medela is seeking a Brand & Content Manager in McHenry, IL hybrid, to shape how consumers engage with our breastfeeding and medical vacuum solutions. This individual contributor role focuses on content creation, campaigns, and ensuring the brand voice across digital and traditional channels.

The ideal candidate blends writing talent with strong project management, collaborating with Marketing, Product, Creative, and Communications teams to drive education, launches, and campaigns that resonate

Qualifications

• Bachelor's degree in communications, marketing, English, journalism, UX, or design.
• Exceptional copywriting, editing, and storytelling skills.
• Ability to simplify technical information for consumers.
• Experience with multi-channel content and brand guidelines.

Responsibilities

• Create content across digital, social, website, email, and campaigns.
• Lead content development for product launches and campaigns.
• Translate complex information into consumer-friendly content.
• Develop storytelling to strengthen brand awareness and loyalty.
• Plan editorial calendars and content roadmaps.
• Collaborate with cross-functional teams to execute strategies.
• Maintain brand voice and editorial standards.
• Manage content reviews and approvals for accuracy.
• Work with localization partners for international markets.
• Analyze content performance and SEO results.

Skills

Copywriting

Storytelling

Content strategy

SEO knowledge

Analytics

Project management

Collaboration

MS Office

Education

Bachelor's degree in Communications/Marketing/English/Journalism/UX/Design

Tools

CMS

SEO tools

Analytics tools

Job description

Location:

McHenry, IL (Hybrid – 3 days onsite)

At Medela, our mission is to turn science into care to nurture health for generations. As a trusted global leader in breastfeeding and medical vacuum technology, we are passionate about improving the health and well-being of mothers, babies, and patients worldwide.

We are seeking a creative, strategic, and hands‑on Brand & Content Manager to join our Consumer Business Unit. This is an individual contributor role with no direct reports, ideal for a strong storyteller who enjoys creating content, driving campaigns, and collaborating across teams to deliver exceptional consumer experiences. As our Brand & Content Manager, you’ll be in a key role shaping how consumers interact with the Medela brand across digital and traditional channels.

What You'll Do as Our Brand & Content Manager

As the Brand & Content Manager, you won't just oversee content—you'll create it. You'll develop compelling content, coordinate campaigns across multiple channels, and ensure every consumer touchpoint reflects Medela's brand voice and standards.

Key Responsibilities, Brand & Content Manager

• Create and manage content across digital, social media, website, email, video, and campaign channels.
• Lead content development for product launches, consumer education initiatives, and integrated marketing campaigns.
• Transform complex product, technical, and clinical information into clear, engaging, and consumer-friendly content.
• Develop compelling storytelling that strengthens brand awareness, engagement, and customer loyalty.
• Plan and manage editorial calendars, content roadmaps, and campaign timelines.
• Coordinate content execution across multiple marketing channels to ensure a consistent customer experience.
• Partner closely with Creative, Brand, Product Marketing, Digital Marketing, and Communications teams to execute content strategies.
• Maintain and champion Medela's brand voice, messaging framework, editorial standards, and content guidelines.
• Manage content reviews, approvals, and updates while ensuring accuracy, compliance, and alignment with business objectives.
• Collaborate with localization partners to adapt content for international markets.
• Analyze content performance, engagement metrics, SEO results, and campaign effectiveness to identify optimization opportunities.
• Support content governance, asset management, and best practices for content organization.

What Makes You Successful as Our Brand & Content Manager

We're looking for someone who combines creativity with execution and analytics. The ideal candidate is a strong writer and storyteller who enjoys creating content while also managing the processes and stakeholders that bring campaigns to life.

Qualifications, Brand & Content Manager

• Bachelor's degree in Communications, Marketing, English, Journalism, UX, Design, or a related field preferred.
• Exceptional copywriting, editing, proofreading, and storytelling skills.
• Ability to simplify technical, clinical, or complex information into compelling consumer-facing content.
• Strong understanding of content strategy, customer journeys, and audience engagement.
• Experience creating content across multiple digital channels, including web, email, social media, and video.
• Experience working within established brand guidelines, editorial standards, and messaging frameworks.
• Familiarity with content management systems (CMS), SEO best practices, analytics platforms, and content performance metrics.
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Ability to thrive in a collaborative, matrixed environment with multiple stakeholders and cross-functional teams.
• Proficiency with Microsoft Office Suite.

Experience, Brand & Content Manager

• 3+ years of experience in content creation, copywriting, content marketing, communications, or a related field.
• Working knowledge of CMS platforms, content planning tools, digital marketing channels, and accessibility best practices.
• Experience managing editorial calendars, content workflows, and approval processes preferred.

Why Join Medela?

• Help shape the voice and consumer experience of a globally recognized brand.
• Create meaningful content that supports and educates mothers and families.
• Collaborate with talented teams across marketing, product, creative, and communications functions.
• Work for a purpose-driven organization committed to improving health outcomes worldwide.
• Grow your career in a fast-paced, innovative marketing environment.
• Competitive Salary plus bonus
• 401K with match
• Money Purchase Plan
• Generous PTO package, including 14 paid holidays
• A great place to work!

This is not a job description. More details will be provided regarding the functions of this position.

We are not accepting candidates from recruiting firms or agencies.

At Medela, you will be joining a global community of colleagues, united by the purpose that drives our business: helping people. Medela exists to advance human health and well-being through knowledge-based and innovative human milk and medical vacuum solutions.

Our employees are empowered to serve this purpose in a family-owned company that is growing rapidly around the world. We value intensive exchanges, diverse perspectives, and unbureaucratic decisions. You will have the opportunity to develop at an international level, and witness the direct impact your work has on our company’s success.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDs status, marital status, domestic partner status, sexual orientation, gender identity (transgender status), weight, height or any other characteristic protected by federal, state, or local law or ordinance.