Senior Brand & Content Lead

Eversheds Sutherland; United States; Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Healthcare

Paid time off

Discretionary merit bonuses

Life and disability insurance

Retirement plans

Tailored learning opportunities

Job summary

Eversheds Sutherland (US) LLP is seeking a Content and Brand Manager to lead brand storytelling and content across channels. This hybrid role partners with the Director of Communications & Brand and the digital marketing team to ensure cohesive narratives and strong editorial standards.

The role blends strategic brand thinking with hands-on content creation, requiring editorial judgment, social media fluency (LinkedIn/Instagram), and the ability to drive external profile and thought leadership

Qualifications

• Bachelor's degree required; preferred in communications, journalism, marketing, English, or related field.
• 5–7 years of brand, content, editorial, or marketing experience, preferably in professional services.
• Law firm or agency background serving professional services clients is a plus.
• Experience in managing or directing social media strategy is required.
• Some experience directing freelancers, agencies, or creative resources preferred.

Responsibilities

• Develop and execute a firmwide content strategy reflecting brand priorities, practice strengths, and attorney expertise.
• Translate business priorities into compelling content narratives across channels.
• Lead thought leadership content including client alerts, newsletters, reports, and editorial programs.
• Support activation of attorney voices to build the firm's external profile.
• Act as brand voice steward across all content touchpoints.
• Review and approve high-visibility materials including thought leadership and client communications.
• Develop and maintain editorial standards, guides, and guardrails.
• Provide editorial direction and quality control across content produced by staff, attorneys, and partners.
• Set strategic direction for the firm's social media presence, focusing on LinkedIn and Instagram.
• Create monthly and quarterly social content plans to improve narrative cohesion.
• Track social performance and translate insights into recommendations.
• Support attorney LinkedIn enablement with the Director and communications team.
• SEO and GEO optimization in content planning and execution.
• Collaborate with digital marketing to optimize content structure and metadata.
• Manage content lifecycle from creation to retirement.
• Audit content and collateral for accuracy and brand alignment.
• Establish and manage approvals, version control, updates with stakeholders.
• Provide creative direction and brand standards oversight to internal and external resources.
• Ensure visuals align with brand standards without hands-on design.
• Quality control across content and brand initiatives.

Skills

Brand storytelling

Social media management

Editorial judgment

Strategic thinking

Content governance

Education

Bachelor's degree

Job description

Eversheds Sutherland (US) LLP is seeking a Content and Brand Manager to lead brand storytelling and content across channels. This hybrid role partners with the Director of Communications & Brand and the digital marketing team to ensure cohesive narratives and strong editorial standards.

The role blends strategic brand thinking with hands-on content creation, requiring editorial judgment, social media fluency (LinkedIn/Instagram), and the ability to drive external profile and thought leadership