Community Lead

80Twenty; Los Angeles (CA); On-site; USD 110,000 - 120,000; Full time

Job summary

A marketing recruitment agency is hiring a Brand Community Lead for an innovative consumer brand in the e-bike space. This senior role focuses on building authentic community connections and leading events. The ideal candidate will manage grassroots efforts, oversee digital channels, and create engaging experiences. A charismatic personality with a deep love for e-bikes and culture is essential. This full-time position offers a salary range of $110,000 to $120,000 in Los Angeles, California.

Qualifications

• Prior experience leading community, events, field marketing, or grassroots cultural initiatives.
• A naturally charismatic and outgoing personality thrives in social environments.
• Strong operational and logistical skills for planning and executing events.

Responsibilities

• Build deep relationships and ensure every interaction reflects the brand's values.
• Lead, host, and manage ride-outs, events, and community meetups.
• Create an ongoing calendar of community activities and grassroots initiatives.

Skills

Event management

Community building

Networking

Public speaking

Logistical planning

Job description

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Base pay range

$110,000.00/yr - $120,000.00/yr

80Twenty is a boutique marketing recruitment agency that connects high‑growth companies with exceptional candidates.

Our client, an innovative consumer brand at the intersection of culture, mobility, and adventure in the e‑bike space, is looking for a Brand Community Lead to become the face of their fast‑growing community. This is a highly visible, senior role for someone who lives the lifestyle, thrives in social environments, and knows how to build authentic connections both online and in person.

This person will lead grassroots community efforts, host ride‑outs and events, manage digital channels, and create unforgettable experiences that bring the brand to life. It’s a role for a natural leader, a cultural connector, and a hyper‑extroverted community magnet who can operate independently, handle pressure, and represent the brand with charisma and confidence.

Responsibilities

• Serve as the primary face of the community—building deep relationships and ensuring every interaction reflects the brand’s values.
• Lead, host, and manage ride‑outs, events, community meetups, and activations across various cities.
• Create an ongoing calendar of community activities, trips, and grassroots initiatives.
• Oversee digital community spaces (Discord, forums, groups) to keep conversations active, positive, and aligned with the brand’s vibe.
• Identify new event opportunities, evaluate their fit, and manage logistics from planning through post‑event wrap‑up.
• Maintain strong presence within local and national culture scenes.
• Build genuine relationships across all walks of life—no ego, inclusive of everyone from casual riders to die‑hard enthusiasts.
• Operate with a high degree of independence; handle rapid decision‑making and fast‑changing needs.
• Collaborate with internal teams to support larger brand goals and take work off leadership’s plate.
• Travel frequently for events, community activations, and cross‑country trips as needed.

Requirements

• Prior experience leading community, events, field marketing, or grassroots cultural initiatives.
• A naturally charismatic, outgoing, highly extroverted personality—comfortable hosting, speaking, and leading groups.
• Deep familiarity with culture tied to bikes, outdoor lifestyle, skate/surf, action sports, or similar scenes.
• Genuine love for e‑bikes and the associated communities.
• Experience managing and moderating online community channels (ideally Discord).
• Strong operational and logistical skills; able to plan, coordinate, and execute events end‑to‑end.
• Comfortable working irregular hours (evenings/weekends) for events and community gatherings.
• Able to travel frequently and thrive on the road.
• Confident, resourceful, proactive, and able to work well under pressure.
• Senior enough to take ownership, make decisions, and represent the brand long‑term.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Consumer Services