Brand & Community Architect

The Mom Project; Pasadena (CA); Hybrid; USD 95,000 - 130,000; Full time

Job summary

The Mom Project is seeking a Content and Community Manager to lead brand presence across social channels, influencer programs, and community initiatives. You will build relationships with creators, advocates, and customers, shaping engagement and loyalty through strategic storytelling and data-driven decisions.

In a hybrid environment, you will partner with Growth Marketing, Trade Marketing, and Creative teams to ensure consistent brand voice and impactful campaigns across channels.

Qualifications

• 5+ years of experience in brand marketing, social media, influencer marketing, community management, creator partnerships, or related roles.
• Proven track record building influencer, ambassador, creator, and community programs with measurable impact.
• Strong knowledge of social media strategy, content development, creator ecosystems, and customer engagement.
• Experience managing influencer negotiations, contracts, partnerships, and performance metrics.
• Experience with user-generated content (UGC) and advocacy marketing.
• Ability to utilize social listening, customer feedback, and VOC programs.

Responsibilities

• Own brand presence across social media, community, influencer, ambassador, and advocacy channels.
• Develop and execute social media strategies to drive brand awareness, engagement, and community growth.
• Lead influencer and creator programs, including paid partnerships, gifting, and long-term collaborations.
• Identify and manage influencer partnerships aligned with brand goals and business objectives.
• Build and scale UGC programs to encourage authentic customer storytelling.
• Create community engagement strategies to boost loyalty and advocacy.
• Collaborate with Growth Marketing to support acquisition and paid media performance.
• Coordinate with cross-functional teams to ensure consistent brand messaging across markets.
• Monitor VOC, gather customer feedback, and share market insights for strategy.
• Track performance metrics and optimize programs for growth.
• Manage agencies, platforms, and partnerships involved in creator and community initiatives.

Skills

Brand marketing

Social media strategy

Influencer marketing

Community management

Creator partnerships

Project management

Stakeholder management

Content development

UGC programs

Analytics

Job description

The Mom Project is seeking a Content and Community Manager to lead brand presence across social channels, influencer programs, and community initiatives. You will build relationships with creators, advocates, and customers, shaping engagement and loyalty through strategic storytelling and data-driven decisions.

In a hybrid environment, you will partner with Growth Marketing, Trade Marketing, and Creative teams to ensure consistent brand voice and impactful campaigns across channels.