Content & Community Manager

The Mom Project; Pasadena (CA); Hybrid; USD 95,000 - 130,000; Full time

Job summary

The Mom Project is seeking a Content and Community Manager to lead brand presence across social channels, influencer programs, and community initiatives. You will build relationships with creators, advocates, and customers, shaping engagement and loyalty through strategic storytelling and data-driven decisions.

In a hybrid environment, you will partner with Growth Marketing, Trade Marketing, and Creative teams to ensure consistent brand voice and impactful campaigns across channels.

Qualifications

• 5+ years of experience in brand marketing, social media, influencer marketing, community management, creator partnerships, or related roles.
• Proven track record building influencer, ambassador, creator, and community programs with measurable impact.
• Strong knowledge of social media strategy, content development, creator ecosystems, and customer engagement.
• Experience managing influencer negotiations, contracts, partnerships, and performance metrics.
• Experience with user-generated content (UGC) and advocacy marketing.
• Ability to utilize social listening, customer feedback, and VOC programs.

Responsibilities

• Own brand presence across social media, community, influencer, ambassador, and advocacy channels.
• Develop and execute social media strategies to drive brand awareness, engagement, and community growth.
• Lead influencer and creator programs, including paid partnerships, gifting, and long-term collaborations.
• Identify and manage influencer partnerships aligned with brand goals and business objectives.
• Build and scale UGC programs to encourage authentic customer storytelling.
• Create community engagement strategies to boost loyalty and advocacy.
• Collaborate with Growth Marketing to support acquisition and paid media performance.
• Coordinate with cross-functional teams to ensure consistent brand messaging across markets.
• Monitor VOC, gather customer feedback, and share market insights for strategy.
• Track performance metrics and optimize programs for growth.
• Manage agencies, platforms, and partnerships involved in creator and community initiatives.

Skills

Brand marketing

Social media strategy

Influencer marketing

Community management

Creator partnerships

Project management

Stakeholder management

Content development

UGC programs

Analytics

Job description

Content and Community Manager

Full-Time/ Permanent/ Hybrid- Baldwin Park Our client is redefining how families explore the world together. As a pioneer and innovator in the stroller wagon category, they don’t just follow trends—they create them. With an energetic, collaborative culture and a team that works hard, thinks creatively, and enjoys building something great together, they value fresh ideas, teamwork, and people who bring both ambition and personality to the table. If you’re excited by innovation, love working with a great team, and want to help shape products that make family adventures easier, you’ll feel right at home here.

Content and Community Manager

Full-Time/ Permanent/ Hybrid- Baldwin Park Our client is redefining how families explore the world together. As a pioneer and innovator in the stroller wagon category, they don’t just follow trends—they create them. With an energetic, collaborative culture and a team that works hard, thinks creatively, and enjoys building something great together, they value fresh ideas, teamwork, and people who bring both ambition and personality to the table. If you’re excited by innovation, love working with a great team, and want to help shape products that make family adventures easier, you’ll feel right at home here. "Our purpose is to empower families to unfold life's moments, together, by designing products that help families grow and go through every age and every stage. From kids and pets to parents and caregivers, we're building a world where no one gets left behind." If you're energized by innovation, passionate about challenging the status quo, and want to make a meaningful impact at a fast-growing company that's setting the standard for design and quality, They would love to have you join their team. The Manager, Content & Community will lead our client's brand presence across social media, influencer marketing, ambassador programs, community engagement, user-generated content (UGC), and customer advocacy initiatives. This role is responsible for building meaningful relationships with customers, creators, influencers, and brand advocates while strengthening awareness, engagement, loyalty, and brand affinity. The ideal candidate is equal parts strategist, storyteller, community builder, and relationship manager. Success in this role will be measured by brand engagement, social & community growth, creator performance, customer advocacy, content generation & performance, and overall brand health.

Core Responsibilities

• Own our client's brand presence across social media, community, influencer, ambassador, and advocacy channels.
• Develop and execute social media strategies that drive brand awareness, engagement, community growth, and customer connection across all key platforms.
• Lead influencer and creator programs including paid partnerships, gifting initiatives, affiliate relationships, ambassador programs, event participation, and long-term brand collaborations.
• Identify, recruit, negotiate, and manage influencer, creator, and ambassador partnerships that align with our client's brand positioning and business objectives.
• Build and scale user-generated content (UGC) programs that encourage authentic customer storytelling and support both brand and performance marketing initiatives.
• Create and execute community engagement strategies that foster customer loyalty, advocacy, retention, and word-of-mouth growth.
• Develop and manage brand campaigns, community activations, ambassador initiatives, contests, and customer engagement programs.
• Partner closely with Growth Marketing to ensure creator, influencer, and UGC content supports customer acquisition, paid media performance, and conversion initiatives.
• Collaborate with Trade Marketing, International Marketing, Ecommerce & Growth, Creative, and Customer Experience teams to ensure consistent brand messaging and execution across channels and markets.
• Champion the Voice of Customer (VOC) by gathering, analyzing, and sharing customer feedback, reviews, social sentiment, community conversations, and market insights.
• Identify customer trends, product feedback, and emerging opportunities that can inform marketing strategies, product development, customer experience improvements, and business decisions.
• Manage social listening, community moderation, reputation management, and customer engagement efforts across owned and earned channels.
• Partner with Creative teams to develop social-first content, creator content, customer stories, testimonials, and campaign assets.
• Track, analyze, and report on community, influencer, ambassador, and social media performance metrics while providing recommendations for optimization and growth.
• Manage agency, influencer platform, creator network, ambassador software, and community management partners as needed.
• Maintain awareness of emerging social trends, creator opportunities, platform changes, and cultural moments relevant to our client's audience.

Required Skills/Abilities

• 5+ years of experience in brand marketing, social media, influencer marketing, community management, creator partnerships, or related marketing roles.
• Proven experience building and managing influencer, ambassador, creator, and community programs that perform.
• Strong understanding of social media strategy, content development, creator ecosystems, and customer engagement best practices.
• Experience managing influencer negotiations, contracts, partnerships, and performance measurement.
• Strong understanding of user-generated content (UGC), creator content, and advocacy marketing.
• Experience utilizing social listening, sentiment analysis, customer feedback, and Voice of Customer programs.
• Excellent communication, relationship-building, and stakeholder management skills.
• Strong project management and organizational capabilities.
• Ability to identify trends, insights, and opportunities from customer and community feedback.
• Experience working with influencer marketing, affiliate, social media, and community management platforms.
• Ability to operate with urgency in a fast-paced, high-growth environment.
• Experience building timelines, project plans, launch calendars, and workflow processes.
• Strong communication and stakeholder management skills.
• Experience managing agencies, vendors, freelancers, production partners, and external marketing resources.
• Ability to influence and drive accountability across cross-functional teams without direct authority.
• Strong problem-solving skills and ability to navigate ambiguity in a fast-paced environment.
• Advanced proficiency in project management and collaboration tools.
• Ability to operate with urgency while maintaining a high level of attention to detail.

Education And Experience

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field preferred.
• Experience within juvenile products, lifestyle, family, consumer goods, retail, or premium DTC brands preferred.
• Experience managing creator, ambassador, affiliate, or advocacy programs preferred.
• Experience with community-building and customer loyalty initiatives preferred.
• Experience working in founder-led or rapidly scaling businesses preferred.