Brand Communications & Content Manager

Jobtailor; Virginia (IL); On-site; USD 45,000 - 65,000; Full time

Job summary

WVU seeks a Marketing Content Specialist to draft materials for marketing, websites, emails, newsletters, social posts, press releases, and more, ensuring alignment with WVU brand guidelines. You will also craft copy and basic visuals for major channels and support events and campaigns.

You will monitor trends, collaborate with internal teams, and manage multiple projects with deadlines, contributing to WVU’s communications strategy and brand voice.

Qualifications

• Bachelor's degree in communications, marketing, public relations, or a related field required
• Minimum of two years of related work experience
• Any equivalent combination of related education and/or experience will be considered
• Exceptional written communications skills
• Ability to manage multiple projects in a fast-paced environment
• Basic understanding of marketing goals, tracking, and analytics
• Ability to handle confidential information
• Strong interpersonal, organizational, and problem-solving skills
• Strong attention to detail and ability to meet deadlines
• Ability to adapt to changing priorities and learn new tools or strategies quickly
• Ability to work independently and as part of a team
• Ability to occasionally support time-sensitive tasks outside normal working hours
• Skilled proficiency with Microsoft Office suite
• Valid Driver's License
• Ability to lift objects up to 30 pounds
• Daily use of a computer, keyboard, printer, and other audio-video equipment
• All qualifications must be met by the time of employment

Responsibilities

• Draft marketing materials, website content, email newsletters, social media posts, press releases, articles, scripts, and talking points while adhering to WVU writing styles and brand guidelines
• Manage and create content, including copywriting and basic visual asset creation, for Facebook, Twitter, Instagram, and LinkedIn
• Support marketing tactics across internal communications, external communications, print pieces, websites, social media, and video
• Coordinate and/or provide support for major events, campaigns, and initiatives
• Stay current with emerging trends in marketing, web design, and social media
• Work with Strategic Priorities colleagues to strengthen the WVU brand and articulate the University's mission, goals, and identity
• Support project planning and coordinate execution from start to finish, monitoring progress and deadlines with guidance from senior staff
• Utilize research tools, critical thinking, and editorial capabilities in communications
• Participate in department and project meetings as required

Skills

Copywriting

Visual Asset Creation

Marketing Analytics

Social Media Management

Event Coordination

Education

Bachelor's degree in communications/marketing

Tools

Research Tools

Audio-Video Equipment

Computer Proficiency

Job description

WVU seeks a Marketing Content Specialist to draft materials for marketing, websites, emails, newsletters, social posts, press releases, and more, ensuring alignment with WVU brand guidelines. You will also craft copy and basic visuals for major channels and support events and campaigns.

You will monitor trends, collaborate with internal teams, and manage multiple projects with deadlines, contributing to WVU’s communications strategy and brand voice.