Brand & Commerce Copywriter

tommyjohn; New York (NY); On-site; USD 80,000 - 90,000; Full time

Job summary

Tommy John is seeking a Brand & Commerce Copywriter to convert product and marketing direction into clear, persuasive consumer copy for TJ.com and various marketing touchpoints. You’ll maintain the Tommy John voice while driving commerce and supporting performance marketing.

Responsibilities include crafting multi-channel copy, product hang tags, packaging, and launches, translating features into benefits, and collaborating with Marketing, Site, Product, and Creative teams to ensure timely,

Qualifications

• 2–3 years of copywriting experience, ideally for a consumer, retail, apparel or e-commerce business.
• A portfolio showing strong digital, product and marketing copy across several channels.
• Ability to make product information simple, compelling and commercially relevant.
• Strong grammar, proofreading, organization and attention to detail, with comfort working from a brief and managing feedback.
• Collaborative, practical and low-ego working style.

Responsibilities

• Write copy for paid social, Google, YouTube, email, SMS, direct mail, affiliate, and other marketing channels.
• Create headlines, product messages, calls to action and channel-specific variations from approved briefs.
• Write homepage, landing-page, category, PLP, and PDP copy that makes product benefits easy to understand.
• Develop concise copy for product hang tags, packaging, launches, and product education.
• Translate product features into clear consumer benefits and extend approved campaign ideas in a consistent Tommy John voice.
• Work closely with Sr Director Marketing & Creative Operations and partners across Marketing, Site, Product, and Creative.
• Manage multiple assignments, respond to feedback and deliver accurate copy on time, with organized records of approved messaging and claims.

Skills

Copywriting

Portfolio

Attention to detail

Collaboration

Brief-driven

Job description

POSITION OVERVIEW

The Brand & Commerce Copywriter turns product and marketing direction into clear, persuasive consumer copy. This person supports the day-to-day needs of performance marketing, TJ.com, product hang tags, and other customer touchpoints, keeping the Tommy John voice consistent while helping drive commerce.

PRIMARY RESPONSIBILITIES

• Write copy for paid social, Google, YouTube, email, SMS, direct mail, affiliate, and other marketing channels.
• Create headlines, product messages, calls to action and channel-specific variations from approved briefs.
• Write homepage, landing-page, category, PLP, and PDP copy that makes product benefits easy to understand.
• Develop concise copy for product hang tags, packaging, launches, and product education.
• Translate product features into clear consumer benefits and extend approved campaign ideas in a consistent Tommy John voice.
• Work closely with Sr Director Marketing & Creative Operations and partners across Marketing, Site, Product, and Creative.
• Manage multiple assignments, respond to feedback and deliver accurate copy on time, with organized records of approved messaging and claims.

QUALIFICATIONS, SKILLS, & EXPERIENCE

• 2–3 years of copywriting experience, ideally for a consumer, retail, apparel or e-commerce business
• A portfolio showing strong digital, product and marketing copy across several channels
• Ability to make product information simple, compelling and commercially relevant.
• Strong grammar, proofreading, organization and attention to detail, with comfort working from a brief and managing feedback
• Collaborative, practical and low-ego working style

HOW SUCCESS WILL BE MEASURED

• Clear, accurate copy that helps consumers understand the product and take action.
• Consistent product stories across marketing, Site, hang tags and packaging.
• Reliable, on-time execution with fewer revision cycles.
• Strong partnership across Marketing, Site, Product, and Creative.

Salary Range: $80,000 - $90,000