Copywriter - $52.88 - $64.90 per hour

7Seventy Recruiting; United States; Remote; USD 110,000 - 135,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Unlimited PTO

Remote-first with travel occasional

Learning & home setup stipends

Job summary

7Seventy Recruiting seeks a Copywriter specialized in script and conversion to drive high-performing direct-response copy across paid creative and onsite experiences. You will own video scripts for various formats and craft paid ads, landing pages, PDPs, and advertorials that convert.

Work closely with Creative, Growth, and Product Marketing to translate customer research, product insights, and performance data into persuasive hooks, offers, and CTAs, all while navigating regulatory constraints.

Qualifications

• Proven experience writing direct-response video scripts produced and tested.
• Portfolio showing measurable performance from scripts, landing pages, or similar.
• Experience writing landing page or product detail page copy with measurable conversions.
• Experience across founder-led and creator-led voices and content.

Responsibilities

• Write direct-response video scripts across various formats (UGC, founder-led, educational, testimonial).
• Develop copy across the customer journey from education to conversion.
• Write and optimize paid ad copy, landing pages, PDPs, and advertorials.
• Collaborate with Creative and Growth from concept to execution.
• Translate research and performance data into hooks, angles, objections, proof points, and CTAs.
• Develop messaging for product selection, comparisons, upsells, and downsells.
• Adapt messaging across voices and formats, including founder-led content.
• Understand products and supporting science to inform copy.
• Ensure copy adheres to regulatory and claims constraints.
• Use performance data to iterate on scripts and copy.
• Document voice guidelines for performance creative.

Skills

Direct-response copy

Video scripting

Conversion copywriting

Regulatory awareness

Collaboration

Job description

Core Areas: Direct-response video scripts, conversion copywriting, paid ad copy, landing pages, product detail pages, performance messaging, conversion optimization, claims-sensitive copy

Compensation: $110,000-$135,000 base salary annually

About the Role

This opportunity is for a Copywriter - Script and Conversion focused on developing high-performing direct-response copy across paid creative and onsite conversion experiences. The role owns video scripts for UGC, founder-led, educational, testimonial, and conversion-focused formats, along with paid ad copy, landing pages, product detail pages, advertorials, and other conversion-focused customer experiences.

The position works closely with Creative, Growth, and Product Marketing to translate customer research, reviews, product insights, supporting science, and performance data into compelling hooks, angles, objections, proof points, offers, and calls to action. The work requires strong direct-response expertise, an understanding of conversion psychology, and the ability to create persuasive copy within regulatory, legal, and claims-based constraints.

What You'll Do

• Write direct-response video scripts across UGC, founder-led, educational, testimonial, and conversion-focused formats.
• Develop copy across the customer journey, from top-of-funnel education through bottom-of-funnel conversion.
• Write and optimize paid ad copy, landing pages, product detail pages, advertorials, and other conversion-focused experiences.
• Partner closely with Creative and Growth from the concept stage so messaging and creative are developed together.
• Translate customer research, reviews, product insights, and performance data into compelling hooks, angles, objections, proof points, and calls to action.
• Develop clear product-selection, comparison, upsell, and downsell messaging that helps customers navigate purchase decisions.
• Adapt messaging across different voices and formats, including founder-led and creator-led content.
• Develop a deep understanding of the products, underlying technology, customer use cases, and supporting science.
• Write persuasive and engaging copy within regulatory and claims constraints.
• Use performance data to identify winning messaging and continuously iterate on scripts and conversion copy.
• Help document and maintain clear voice, messaging, and claim-safe language guidelines for performance creative.

Qualifications

Required Experience

• Proven experience writing direct-response video scripts that have been produced, tested, and scaled through paid media.
• Portfolio examples demonstrating measurable performance from scripts, landing pages, product detail pages, or other conversion-focused copy.
• Experience writing landing page or product detail page copy with measurable conversion results.
• Experience writing across multiple voices, particularly founder-led and UGC or creator-led content.

Required Skills

• Strong understanding of direct-response principles, including hooks, objections, proof, offers, calls to action, and conversion psychology.
• Ability to write compelling copy within regulatory, legal, or claims-based constraints while maintaining persuasive and engaging messaging.
• Strong product curiosity and willingness to develop a deep understanding of technical products and supporting science.
• Ability to receive direct feedback, move quickly, and iterate based on creative and performance results.
• Strong collaboration skills and the ability to work cross-functionally with Creative, Growth, and Product Marketing.

Preferred Qualifications

• Experience with sales pages, advertorials, quiz funnels, product-selection journeys, upsells, or downsells.
• Experience within beauty, wellness, health, supplements, consumer devices, or another medically adjacent category.
• Experience developing content for beauty, wellness, personal-care, or at-home treatment devices.
• Experience with laser, LED, red light therapy, wearable, or other technology-led consumer devices.
• Experience supporting products that combine medical-device requirements with direct-to-consumer customer and commercial considerations.
• Experience using customer feedback, product reviews, return data, or customer service/customer experience insights to guide product improvements.
• Medical, dental, and vision insurance.
• Unlimited paid time off and paid holidays.
• Remote-first work arrangement with occasional travel required.
• Stipends for fitness, continuous learning, and work-from-home setup.
• High-visibility role with opportunities for career growth.