Brand & Commerce Copywriter

Tommy John; New York (NY); On-site; USD 55,000 - 85,000; Full time

Job summary

Tommy John is seeking a Brand & Commerce Copywriter to translate product and marketing direction into clear, persuasive consumer copy. You will support day-to-day performance marketing for TJ.com, product hang tags, and other touchpoints while maintaining the Tommy John voice to drive commerce.

You will craft copy for paid channels, emails, and site content, collaborate with cross-functional teams, and manage multiple assignments with attention to messaging accuracy and deadlines.

Qualifications

• 2–3 years of copywriting experience in consumer/retail/e-commerce.
• Portfolio showing digital, product and marketing copy across channels.
• Ability to translate product features into consumer benefits.
• Strong grammar, proofreading, organization and attention to detail.
• Collaborative, practical and low-ego working style.

Responsibilities

• Write copy for paid social, Google, YouTube, email, SMS, direct mail, affiliate, and other marketing channels.
• Create headlines, product messages, calls to action and channel-specific variations from approved briefs.
• Write homepage, landing-page, category, PLP, and PDP copy that makes product benefits easy to understand.
• Develop concise copy for product hang tags, packaging, launches, and product education.
• Translate product features into clear consumer benefits and extend approved campaign ideas in a consistent Tommy John voice.
• Work closely with Sr Director Marketing & Creative Operations and partners across Marketing, Site, Product, and Creative.
• Manage multiple assignments, respond to feedback and deliver accurate copy on time, with organized records of approved messaging and claims.

Skills

Copywriting

Portfolio development

Editing / proofreading

Collaboration

Attention to detail

Job description

The Brand & Commerce Copywriter turns product and marketing direction into clear, persuasive consumer copy. This person supports the day-to-day needs of performance marketing, TJ.com, product hang tags, and other customer touchpoints, keeping the Tommy John voice consistent while helping drive commerce.

PRIMARY RESPONSIBILITIES

• Write copy for paid social, Google, YouTube, email, SMS, direct mail, affiliate, and other marketing channels.
• Create headlines, product messages, calls to action and channel-specific variations from approved briefs.
• Write homepage, landing-page, category, PLP, and PDP copy that makes product benefits easy to understand.
• Develop concise copy for product hang tags, packaging, launches, and product education.
• Translate product features into clear consumer benefits and extend approved campaign ideas in a consistent Tommy John voice.
• Work closely with Sr Director Marketing & Creative Operations and partners across Marketing, Site, Product, and Creative.
• Manage multiple assignments, respond to feedback and deliver accurate copy on time, with organized records of approved messaging and claims.

QUALIFICATIONS, SKILLS, & EXPERIENCE

• 2–3 years of copywriting experience, ideally for a consumer, retail, apparel or e-commerce business
• A portfolio showing strong digital, product and marketing copy across several channels
• Ability to make product information simple, compelling and commercially relevant.
• Strong grammar, proofreading, organization and attention to detail, with comfort working from a brief and managing feedback
• Collaborative, practical and low-ego working style

HOW SUCCESS WILL BE MEASURED

• Clear, accurate copy that helps consumers understand the product and take action.
• Consistent product stories across marketing, Site, hang tags and packaging.
• Reliable, on-time execution with fewer revision cycles.
• Strong partnership across Marketing, Site, Product, and Creative.