Brand & Campaigns Director — Coffee & Tea (Hybrid LA)

Coffee Bean & Tea Leaf Hawaii; Los Angeles (CA); Hybrid; USD 130,000 - 170,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K

Pet insurance

Disability coverage

Employee discounts

Paid holidays

Vacation pay

Job summary

The Coffee Bean & Tea Leaf is seeking a Director of Marketing in Los Angeles to lead our brand strategy across campaigns, PR, partnerships, and city-wide activations. This role requires a strong track record in consumer brand marketing, with leadership experience in multi-channel campaigns and franchise coordination.

You will own the marketing calendar, guide creative direction, and partner with agencies to deliver seasonal programs that drive sales and guest engagement.

Qualifications

• 10+ years in brand marketing with leadership experience in consumer lifestyle/food & beverage
• Passion for coffee, tea, and café culture
• Proven track record building or refreshing a consumer brand across channels
• Experience developing integrated marketing strategies and campaigns with aligned calendars
• Strong creative instincts and ability to guide direction
• Experience working with franchisees or independent operators to maintain brand consistency
• Experience with brand partnerships, collaborations, or experiential marketing
• Proven PR experience including media relations and product launches
• Analytical fluency in brand tracking, consumer insights, trend data
• Experience managing multi-location or regional brand execution
• Bachelor’s degree in Marketing (MBA a plus)

Responsibilities

• Develop integrated marketing strategy connecting brand, campaigns, social & email, PR, partnerships, and culture moments into one plan
• Lead end-to-end campaign planning: insight, big idea, brief, development, rollout, and post-campaign learning
• Build and own the integrated communication calendar aligning launches with product and promotional plans
• Guard brand standards across channels, markets, website, and franchise locations
• Set creative vision for seasonal, product, and campaign work and lead agency relationships
• Identify trends and moments for authentic brand activations with local communities
• Manage PR strategy and external communications partners; align messaging with brand voice
• Lead partnerships and collaborations to reach new audiences and drive store traffic
• Measure brand health, PR, and campaign metrics and report to leadership
• Mentor and develop direct reports to build a high-performing team

Skills

Brand marketing

Leadership

Campaign planning

Integrated marketing

Brand partnerships

PR & communications

Analytics

Team development

Multi-location execution

Education

Bachelor’s degree in Marketing

MBA (plus)

Job description

The Coffee Bean & Tea Leaf is seeking a Director of Marketing in Los Angeles to lead our brand strategy across campaigns, PR, partnerships, and city-wide activations. This role requires a strong track record in consumer brand marketing, with leadership experience in multi-channel campaigns and franchise coordination.

You will own the marketing calendar, guide creative direction, and partner with agencies to deliver seasonal programs that drive sales and guest engagement.