Brand Marketing Director — Hybrid LA

The Coffee Bean & Tea Leaf; Los Angeles (CA); Hybrid; USD 130,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Coffee & tea discounts

Job summary

The Coffee Bean & Tea Leaf is seeking a Director of Marketing in Los Angeles to lead the integrated marketing strategy and calendar across brand, campaign, social, PR, partnerships, and culture moments. You will own end-to-end campaigns, align product and promotions with global plans, and guide creative execution to drive sales and guest engagement.

The ideal candidate has 10+ years in brand marketing with leadership experience, a passion for coffee and tea, and a track record of building

Qualifications

• 10+ years in brand marketing, with 4+ years in a leadership role, ideally in food & beverage or consumer lifestyle.
• Passion for coffee, tea, and café culture.
• Proven record of building or refreshing a consumer brand across multiple channels.
• Proven experience developing integrated marketing strategies and campaigns with calendar alignment across channels.
• Strong creative instincts and ability to give sharp, constructive direction.
• Experience working with franchisees or independent operators to maintain brand consistency.
• Experience with brand partnerships, collaborations, or experiential marketing.
• Demonstrated PR experience, including media relations and launches.
• Analytical fluency with brand tracking, consumer insights, and market data.
• Experience managing multi-location or regional brand execution.
• Bachelor’s degree in Marketing (MBA a plus).

Responsibilities

• Develop and lead integrated marketing strategy across brand, campaign, social & email, PR, partnerships, and culture moments.
• Plan end-to-end campaigns from insight to post-campaign learning.
• Manage brand calendar alignment with product, promotions, and global plans.
• Guide creative direction and lead agency and internal creative resources.
• Partner with leadership to drive sales, traffic, and guest engagement.
• Align calendar with seasonal programs and franchise needs.
• Mentor and develop direct reports to build a high-performing team.
• Identify trends and moments to activate campaigns in local markets.

Skills

Brand marketing

Leadership

Consumer brand

Integrated marketing

Campaign planning

Partnerships

Public relations

Analytics

Multi-location execution

Creative direction

Education

Bachelor’s degree in Marketing

Job description

The Coffee Bean & Tea Leaf is seeking a Director of Marketing in Los Angeles to lead the integrated marketing strategy and calendar across brand, campaign, social, PR, partnerships, and culture moments. You will own end-to-end campaigns, align product and promotions with global plans, and guide creative execution to drive sales and guest engagement.

The ideal candidate has 10+ years in brand marketing with leadership experience, a passion for coffee and tea, and a track record of building