Brand Asset Coordinator

3M HEALTHCARE; Iowa (LA); Hybrid; USD 60,300 - 132,500; Full time

Benefits offered by this job

Health plans

401(k) plan

Flexible time-off

Fertility/adoption benefits

Wellbeing benefits

Job summary

3M HEALTHCARE is seeking a Brand Asset Coordinator to manage the day‑to‑day organization of the brands’ digital asset library, ensuring timely uploads, accurate labeling, and easy access for teams.

You will partner with Brand Studio, Marketing, Creative, Business Affairs and agency partners to gather files and metadata, prepare assets for ingestion into the DAM, and perform quality checks on naming, metadata, version control, and folder placement.

Qualifications

• 2-3 years in digital asset management, content management, or brand management environments.
• Experience supporting DAM platforms, taxonomy, metadata standards, and asset lifecycle management.
• Experience working with marketing, creative, brand or agency teams handling large volumes of assets.

Responsibilities

• Govern brand asset ecosystem ensuring assets are organized, discoverable, and compliant with standards.
• Shape DAM governance strategy, structure, and taxonomy as part of governance council.
• Collaborate with Brand Studio, Creative, Marketing and agencies to operationalize asset workflows and ensure assets are archived and accessible.
• Maintain asset ingestion, tagging, classification, and archiving standards for consistency across channels.
• Oversee the lifecycle of assets from intake to retirement, including publishing and version control.

Skills

Digital Asset Management

Metadata standards

Asset lifecycle

Cross-functional collaboration

Tools

Adobe Creative Suite

Job description

Role Overview

The Brand Asset Coordinator assists with the day‑to‑day organization of the brands’ digital asset library. The role ensures creative and campaign files are uploaded on time, labeled correctly, and easy for teams to find and access. Working with Brand Studio, Marketing, Creative, Business Affairs, and agency partners, the Coordinator gathers required files and metadata, prepares assets for ingestion into the DAM, and completes quality checks such as file naming, metadata entry, version control, and folder placement using established standards. The Coordinator provides day‑to‑day DAM user assistance, maintains job aids and process documentation, and coordinates with teams to ensure final campaign deliverables and updated assets are captured, posted, and maintained in the central library.

Responsibilities

• Brand Asset Governance & Content Ecosystem Management
  • Serve as the steward of the enterprise brand asset ecosystem, ensuring all creative assets are organized, discoverable, and aligned with brand and legal standards.
  • As a member of the DAM Governance Council, help shape strategy, structure, and governance of the DAM platform, developing scalable taxonomies, metadata frameworks, and asset lifecycle processes.
  • Partner closely with Brand Studio, Creative, Marketing, and Agency partners to operationalize asset workflows, ensuring creative outputs are archived, version‑controlled, and accessible to global stakeholders.
  • Maintain standards for asset ingestion, tagging, classification, and archiving to ensure consistency across content channels and marketing initiatives.
  • Oversee the full lifecycle of creative assets uploads to DAM, including intake, quality assurance, publishing, version control, and retirement of outdated content.
  • Collaborate with Brand Studio, external agencies, and Business Affairs to align DAM governance with broader content management tools and platforms.
  • Champion best practices in digital asset governance, educating stakeholders and influencing adoption of standardized asset management processes.
• Stakeholder Enablement & Operational Support
  • Act as a subject‑matter expert on digital asset management, supporting internal teams in navigating the DAM platform and resolving asset search, metadata, or taxonomy challenges.
  • Partner with cross‑functional teams to optimize asset discoverability and usability across campaigns and channels.
  • Identify opportunities to improve workflows, automation, and asset management efficiency.
• Campaign Asset Integration & Cross‑Team Coordination
  • Collaborate with internal marketing teams and agency partners to ensure campaign assets are captured, documented, and integrated into the central asset library.
  • Maintain alignment between campaign deliverables and the master asset tracking framework, ensuring teams have access to current and approved creative.
  • Support the development of documentation, guidelines, and training materials that drive consistent asset management practices across teams.

Qualifications

• Years and Type of Experience
  • 2‑3 years of professional experience in Digital Asset Management, Content Management, or Brand Management environments.
  • Experience managing or supporting DAM platforms and content ecosystems, including taxonomy, metadata standards, and asset lifecycle management.
  • Experience working within marketing, creative, brand, or agency environments where large volumes of digital content and creative assets are produced and distributed across multiple channels.
  • Demonstrated experience collaborating with cross‑functional stakeholders including marketing, creative, legal, and external agency partners to operationalize content workflows and asset management processes.

Skills and Abilities

• Strong understanding of Digital Asset Management systems, metadata structures, taxonomy development, and industry best practices for asset governance and discoverability.
• Knowledge of digital content lifecycles, including creation, approval, distribution, version control, and archiving across marketing and creative workflows.
• Working knowledge of digital asset types across marketing channels—including social, e‑commerce, paid media, web, and integrated campaigns.
• Proficiency with Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
• Working knowledge of Microsoft collaboration tools and productivity software, including Teams, Excel, PowerPoint, and Word.
• Ability to work comfortably across Mac and PC environments.
• Exceptional organizational and operational skills with the ability to manage multiple priorities, maintain accuracy, and operate effectively in fast‑paced environments.
• Strong analytical and problem‑solving skills with the ability to identify opportunities to improve asset workflows, systems, and operational efficiency.
• Excellent communication skills with the ability to translate technical asset management concepts for non‑technical stakeholders.
• Ability to build and maintain strong working relationships across internal teams and external partners.
• Familiarity with legal and rights management considerations related to digital assets is a plus.
• Quality assurance experience and strong attention to detail preferred.
• Demonstrated curiosity and willingness to stay current with emerging technologies and tools within the digital asset and content management landscape.

Benefits and Compensation

• Robust health plans.
• Market‑leading 401(k) program with company match.
• Flexible time‑off benefits, including half‑day summer Fridays depending on location.
• Inclusive fertility/adoption benefits.
• Comprehensive competitive benefits that prioritize wellbeing and provide flexibility for teammates’ unique needs.
• Transparent salary ranges by zone:
  • Zone A: $72,400 – $132,500
  • Zone B: $66,400 – $121,500
  • Zone C: $60,300 – $110,400
• Participation in incentive plans subject to applicable plan documents and policies.