Digital Content Administrator

Hanesbrands; Juneau (AK); On-site; USD 60,000 - 90,000; Full time

Job summary

HanesBrands seeks a Digital Content Administrator to manage metadata and digital assets across multiple brands, ensuring publishing readiness and consistency. You will serve as the central contact for marketing, creative services, and sales teams, coordinating with external partners to maintain high-quality asset delivery.

Based in Winston‑Salem, NC, you will collaborate across departments to optimize asset usage rights, maintain metadata taxonomy, and support process improvements while

Qualifications

• Minimum education: Bachelor’s degree with 1+ year(s) of work experience; 4+ years of equivalent experience may substitute for a Bachelor’s degree.
• Experience with DAM systems, including metadata input, organization of large amounts of information, and file naming conventions.
• Excellent working knowledge of processes.
• Familiarity with ShotFlow, Workfront or other workflow systems is a plus.

Responsibilities

• Curate and manage metadata forms for digital photography across all brands and categories.
• Ensure PDP and marketing assets are uploaded into the Digital Asset Management system and verify their published status.
• Receive, track, and respond to a high volume of inquiries and requests for final digital assets from internal and external users.
• Work with cross‑functional teams—including, but not limited to, creative services, marketing, e‑commerce and legal—concerning image and talent usage rights.
• Assist stakeholders with model/photographer renewals when requested.
• Collaborate with the DAM librarian to troubleshoot issues.
• Oversee adherence to metadata and taxonomy structure with the internal creative team and external vendors.
• Conduct analysis and provide reporting of image asset type, usage, or status.
• Make recommendations to improve standards, methodologies, and systems.
• Maintain an understanding of industry standards for metadata management.
• Serve as point of contact and liaison with the DAM technical support team regarding issues, access, and training.
• Test system functionality after upgrades or new software implementations.
• Assist the creative team with shot list creation, sample tagging, model pool curation and documentation.
• Perform other duties as identified and assigned.

Skills

Project management

Communication skills

Detail-oriented

Cross-functional collaboration

Customer service

Education

Bachelor’s degree or equivalent experience

Tools

DAM systems

ShotFlow

Workfront

Job description

Overview

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Champion, an innovator at the intersection of lifestyle and athletic apparel; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its #FullPotential and deliver long-term growth that benefits all of its stakeholders.

The Digital Content Administrator reports to the Senior Manager, Creative Services and must be based in Winston‑Sel‑M, NC for at least three days per week. This role acts as the point‑person for all final creative deliverables and serves as the central contact for marketing, creative services and sales teams regarding digital asset management information, talent usage information and usage contract renewals. The position also includes coordinating with external partners (third‑party vendors and creative agencies) to ensure asset quality and consistency on all uploads.

Responsibilities

• Curate and manage metadata forms for digital photography across all brands and categories.
• Ensure all PDP and marketing assets are uploaded into the Digital Asset Management system and verify their published status.
• Receive, track, and respond to a high volume of inquiries and requests for final digital assets from internal and external users (sales reps, marketing, etc.).
• Work with cross‑functional teams—including, but not limited to, creative services, marketing, e‑commerce and legal—concerning image and talent usage rights.
• Assist stakeholders with model/photographer renewals when requested.
• Collaborate with the DAM librarian to troubleshoot issues.
• Oversee adherence to metadata and taxonomy structure with the internal creative team and external vendors.
• Conduct analysis and provide reporting of image asset type, usage, or status.
• Make recommendations to improve standards, methodologies, and systems.
• Maintain an understanding of industry standards for metadata management.
• Serve as point of contact and liaison with the DAM technical support team regarding issues, access, and training.
• Test system functionality after upgrades or new software implementations.
• Assist the creative team with shot list creation, sample tagging, model pool curation and documentation.
• Perform other duties as identified and assigned.

Qualifications

• Minimum education: Bachelor’s degree with 1+ year(s) of work experience; 4+ years of equivalent experience may substitute for a Bachelor’s degree.
• Experience with DAM systems, including metadata input, organization of large amounts of information, and file naming conventions.
• Excellent working knowledge of processes.
• Familiarity with ShotFlow, Workfront or other workflow systems is a plus.

Job Specific Competencies

• Strong project management and communication skills (experience working closely with non‑technical team members).
• Highly organized, detail‑oriented, solution‑focused; capable of working in cross‑functional situations and meeting deadlines.
• Strong problem‑solving skills with a customer‑service background.
• Ability to work efficiently and lead process improvements.

Core Competencies

• Data fluency.
• Written/verbal communication and listening.
• Strong interpersonal and relationship skills.
• Teamwork and collaboration.
• Results orientation.
• Adaptability.