Digital Asset Manager

Publicis Commerce; Troy (MI); On-site; USD 81,000 - 117,000; Full time

Benefits offered by this job

Healthcare and voluntary benefits

Paid time off

401k matching

Flexible working arrangements

Work Your World program

Job summary

Publicis Commerce is seeking a Digital Asset Manager to ensure meticulous metadata, tagging, and asset organization across multiple DAMs. You will tag, ingest, migrate, and audit content while coordinating with business, creative, PM and technical teams to keep assets searchable and rights-compliant.

Ideal candidates have strong Adobe Suite skills, 5+ years in asset management, and a track record in DAM governance and reporting.

Qualifications

• Preferred degree or certification in Library and Information Science, Digital Asset Management or related field.
• 5+ years of experience in asset management in an agency environment.
• In-depth knowledge of Adobe Creative Suite and metadata handling.
• Experience with DAM governance, rights management, and file-type handling.

Responsibilities

• Manage asset ingestion, upload content assets into various DAMs, tag appropriately and monitor automated ingestion.
• Migrate content from external sources into the DAM and ensure proper tagging at lifecycle milestones.
• Generate and distribute Asset reports to stakeholders and teams.
• Assist with asset requests—share and distribute relevant assets to individuals or groups.
• Support client enterprise DAM requests and field questions from users and stakeholders.
• Conduct content audits to identify reusable DAM content for brand projects.
• Govern and audit the DAM to maintain system health and data quality.
• Enforce consistency and accuracy of metadata and folder structures for searchability and rights tracking.
• Assist with documenting DAM processes and training onboarding for new users.
• Provide user support and coordinate with system admins/tech support as needed.

Skills

Asset management experience

Adobe Creative Suite

Metadata schemas

Taxonomy development

File naming conventions

Database reporting

DAM governance

Rights management

DAM implementation

DAM migration

DAM consolidation

File types support

Education

Preferred degree in Library & Information Science

Tools

Widen

Brandfolder

Aprimo

AEM

MediaBeacon

Bynder

Job description

Company Description

About Publicis Commerce: Informed by data, our passionate team strives to deliver Hero Moments for our clients’ brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas: Data & Consumer Insights; Shopper Marketing & Integrated RTM; Field Marketing; Events & Activations; Promotional, Risk, Reward & Loyalty and Retail POS Strategy.

About Publicis Commerce: Informed by data, our passionate team strives to deliver Hero Moments for our clients’ brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas: Data & Consumer Insights; Shopper Marketing & Integrated RTM; Field Marketing; Events & Activations; Promotional, Risk, Reward & Loyalty and Retail POS Strategy.

Overview

We’re looking for a Digital Asset Manager. As a Digital Asset Manager, you focus on the details of all of the content that crosses your desk. You are skilled in managing ingestion, uploading, adding appropriate tags and assisting in content retrieval/search requests within a DAM. Your attention to detail is second to none, making sure that nothing slips by you. You are quick to raise red flags and hold everyone accountable while enforcing consistency/accuracy of metadata and asset organization. Staying calm when things are not calm is your superpower. You easily manage through the noise and thrive in a changing, dynamic environment. In this role you will need to …

• Manage asset ingestion, upload content assets into various DAMs, add appropriate tags and monitor any automated ingestion.
• Migrate content from sources outside of the DAM to the DAM
• Tag and support tagging at key points in the asset lifecycle (e.g. asset upload, asset rights clearances, final assets)
• Generate and distribute Asset reports
• Assist with asset requests – share/distribute relevant assets to individuals or work groups
• Support client enterprise DAM requests
• Field content questions from users and stakeholders from across TMA, vendors and clients
• Conduct content audits in support of brand projects to identify pertinent DAM content for reuse
• Govern and audit the system to ensure health of the DAM
• Help enforce consistency and accuracy of metadata and folder structure to maximize searchability and rights expiration tracking
• Assist with managing and documenting DAM process
• Partner with system administrators and/or tech support to provide user support
• Assist with managing user access and permissions
• Assist with training and onboarding of new users, as well as, support DAM end users
• Have strong skills in communication, organization, multi-tasking and problem solving
• Be flexible and adaptable
• Apply sound judgement while working independently within tight timelines
• Demonstrated commitment going above and beyond to help customers, system users, or patrons in solving problems or locating Information
• Proven success as a key member of a cross-functional team; able to work equally well with people in business, creative, PM and technical positions

Skillsets Required

• Preferred degree or certification in Library and Information Science, Digital Asset Management or related field
• 5+ years of experience in asset management in an agency environment
• In-depth knowledge of Adobe creative suite
• Experience and clear understanding of metadata schemas and taxonomy development, file-naming conventions, database reporting, DAM governance, and rights management.
• Knowledge of image, video, and audio encoding formats and best practices
• Experience in DAM implementation, migration, and consolidation
• Experience with a wide range of filetypes, including but not limited to INDD, AI, EPS, PSD, XD, AE, PRPROJ, PDF, JPG, PNG, HTML, MP4, MOV, and beyond

Extra Credit

• Project management skills with graphic development, pre-press and or printing knowledge
• Experience in rights and release management
• Understanding of data architecture and lifecycle of assets from creation to delivery.
• Experience with any of the following DAM software—Widen, Brandfolder, Aprimo, AEM, MediaBeacon or Bynder

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

Publicis Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $81,225.00 - USD $116,665.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/21/2026.