Brand and Leadership Education Manager

Toyota Deutschland GmbH; Plano (TX); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Tuition reimbursement

Vehicle purchase discounts

Team development programs

Comprehensive health plans

Job summary

Lexus College, a part of Toyota Motor North America, is seeking a Brand and Leadership Education Manager to educate, engage, and inspire learners across internal teams and dealership partners.

You will lead design and delivery of leadership programs, manage Elevate initiatives, and partner with stakeholders to execute large-scale trainings while maintaining brand alignment and fiscal responsibility.

Qualifications

• Bachelor’s degree in Education, Business, Marketing, Instructional Design, Communications, Organizational Leadership, Human Resources, Psychology, or a related field
• Proven experience developing content and managing adult learning or leadership development programs from concept through execution
• Understanding of automotive wholesale operations and retail dealership business models
• Advanced experience with research and development, live and self-paced training delivery, and production across multiple media formats, including hands-on vehicle demonstrations and ride-and-drive events
• Strong knowledge of customer service practices, customer expectation management, and emerging industry trends
• In-depth knowledge of training frameworks and certification programs
• Strong understanding of leadership principles within the retail environment
• Demonstrated ability to deliver high-impact training and facilitate professional development sessions
• Ability to Travel Up to 20%

Responsibilities

• Design leadership development curriculum aligned with enterprise priorities
• Partner with internal stakeholders and external vendors to execute large-scale, multi-city training events
• Lead the strategy, development, and production of Elevate and Elevate Fusion training programs for Lexus dealership leaders and core teams
• Guide Elevate’s transition to an “Always On” model with year-round engagement strategies
• Collaborate with leadership on budget planning, program priorities, and long-term strategy
• Provide leadership and direction to business partner team members to meet defined goals, objectives, and performance expectations
• Create and execute marketing campaigns that increase awareness, participation, and engagement, including contests, promotional materials, and sizzle reels
• Manage the monthly Elevate Insights newsletter for more than 20,000 dealership associates, Area teams, and HQ managers
• Maintain registration trackers and communication channels to keep Area and dealership teams informed and aligned
• Serve as a Lexus brand ambassador, helping TMNA associates connect with the Lexus brand and explore internal career development opportunities
• Facilitate bi-weekly Lexus brand training for new TMNA team members
• Develop branding materials that support cross-functional initiatives, including manufacturing plant teams
• Support alignment between Lexus College, Area teams, HQ stakeholders, and external partners
• Partner with leadership on annual budget planning and resource allocation
• Manage programs within approved budgets while supporting future program strategy

Skills

Content development

Adult learning

Leadership development

Training delivery

Stakeholder collaboration

Budget management

Communication

Public speaking

Education

Bachelor’s degree in Education, Business, Marketing, Instructional Design, Communications, Organizational Leadership, Human Resources, Psychology, or a related field

Job description

Overview

Who we are

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We’re looking for talented team members who want to Dream. Do. Grow. with us.

Toyota does not offer support or sponsorship of job applicants for employment-based visas or any other workauthorization for this role now or in the future. You must have the right to work in the United States and not requireToyota support or sponsorship for immigration-related employment (e.g., H-1B, O-1, E-3, H-1B1, TN, F-1 OPT, F-1 STEMOPT, F-1 CPT, ‘job flexibility benefits’ [also known as I-140 or Adjustment of Status portability], etc.) now or in thefuture. You should not apply for this role if you will require Toyota to assist with immigration support or sponsorshipnow or in the future.

Lexus, the luxury division of Toyota Motor North America, brings inspired design, relentless innovation, and uninhibited performance together to create emotionally compelling mobility experiences.

That spirit is only part of who we are. We are equally committed to delivering exceptional customer experiences that go beyond traditional automotive interactions, inspiring emotional connection and pride in the Lexus brand. Join our team and help shape the future of luxury through amazing experiences.

Who we’re looking for:

Lexus College is seeking a passionate, highly motivated Brand and Leadership Education Manager to educate, engage, and inspire learners.

Lexus College creates and delivers educational training for internal Lexus team members and dealership associates, including:

• Researching and developing learning content

• Producing and implementing training programs

• Supporting, maintaining, and delivering ongoing education

Reporting to the Senior Manager for Lexus College, this role will lead the design and delivery of leadership development programs that advance enterprise priorities and strengthen the Lexus brand. The ideal candidate is a strategic, highly organized, and engaging learning leader who can collaborate across functions, build strong internal and external partnerships, and execute large-scale training initiatives with excellence.

This person will bring a passion for brand ambassadorship, employee engagement, and leadership development, along with the ability to create compelling communications and marketing campaigns that drive event awareness, participation, and impact. They will manage multiple programs and communication channels, including newsletters, registration tools, and promotional content, while keeping dealership, Area, and HQ teams aligned.

The ideal candidate will also demonstrate strong fiscal responsibility, and the ability to manage programs within budget while shaping future strategy. Above all, they will bring the energy, professionalism, and creativity needed to connect people to the Lexus brand and inspire meaningful development across the organization.

What you’ll be doing

Program Strategy and Leadership

• Design leadership development curriculum aligned with enterprise priorities

• Partner with internal stakeholders and external vendors to execute large-scale, multi-city training events

• Lead the strategy, development, and production of Elevate and Elevate Fusion training programs for Lexus dealership leaders and core teams

• Guide Elevate’s transition to an “Always On” model with year-round engagement strategies

• Collaborate with leadership on budget planning, program priorities, and long-term strategy

• Provide leadership and direction to business partner team members to meet defined goals, objectives, and performance expectations.

Engagement, Communications, and Marketing

• Create and execute marketing campaigns that increase awareness, participation, and engagement, including contests, promotional materials, and sizzle reels

• Manage the monthly Elevate Insights newsletter for more than 20,000 dealership associates, Area teams, and HQ managers

• Maintain registration trackers and communication channels to keep Area and dealership teams informed and aligned

Brand Ambassadorship and Facilitation

• Serve as a Lexus brand ambassador, helping TMNA associates connect with the Lexus brand and explore internal career development opportunities

• Facilitate bi-weekly Lexus brand training for new TMNA team members

• Develop branding materials that support cross-functional initiatives, including manufacturing plant teams

• Support alignment between Lexus College, Area teams, HQ stakeholders, and external partners.

Fiscal Responsibility

• Partner with leadership on annual budget planning and resource allocation

• Manage programs within approved budgets while supporting future program strategy

What you’ll bring

• Bachelor’s degree in Education, Business, Marketing, Instructional Design, Communications, Organizational Leadership, Human Resources, Psychology, or a related field

• Proven experience developing content and managing adult learning or leadership development programs from concept through execution

• Understanding of automotive wholesale operations and retail dealership business models

• Advanced experience with research and development, live and self-paced training delivery, and production across multiple media formats, including hands-on vehicle demonstrations and ride-and-drive events

• Strong knowledge of customer service practices, customer expectation management, and emerging industry trends

• In-depth knowledge of training frameworks and certification programs

• Strong understanding of leadership principles within the retail environment

• Demonstrated ability to deliver high-impact training and facilitate professional development sessions

• Ability to Travel Up to 20%

Added Bonus if you have

• Graduate degree in Instructional Design, Marketing, Organizational Behavior, Leadership, Communications, Psychology, or Business Administration

• Certification in executive coaching or leadership assessments

• Professional membership with ATD

• Experience in curriculum design, operations, and strategy

• Classroom facilitation experience

• Automotive retail operations experience

What we’ll bring

During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights include:

• A work environment built on teamwork, flexibility, and respect

• Professional growth and development programs to help advance your career, as well as tuition reimbursement

• Team Member Vehicle Purchase Discount

• Toyota Team Member Lease Vehicle Program (if applicable)

• Comprehensive health care and wellness plans for your entire family

• Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute (if applicable)

• Paid holidays and paid time off

• Referral services related to prenatal services, adoption, childcare, schools and more

• Tax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)

Belonging at Toyota

Our success begins and ends with our people. We embrace all perspectives and value unique human experiences. Respect for all is our North Star.

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.