Brand and Content Manager

Digitalassetmanagementnews; Los Angeles (CA); On-site; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Brand and Content Manager, where your creativity and strategic insight will drive engaging content across platforms. You'll lead the charge in developing compelling narratives that enhance brand visibility and foster audience engagement. This role is perfect for a passionate content creator eager to leverage their expertise in SEO and social media management to make a significant impact. Collaborate with cross-functional teams to ensure a cohesive brand voice and drive retention and conversion goals. If you're ready to elevate your career in a dynamic environment, this opportunity is for you!

Qualifications

• 3+ years in content marketing with strong SEO knowledge.
• Proficient in content management systems and analytics tools.

Responsibilities

• Lead content creation and management across all channels.
• Oversee social media strategy and engagement.
• Optimize content for SEO and analyze performance.

Skills

Content Marketing

SEO Principles

Writing and Editing

Social Media Management

Project Management

Data Analysis

Education

BS/BA in Marketing

Tools

Google Analytics

SEMrush

WordPress

HootSuite

Adobe Creative Suite

Canva

Job description

As the Brand and Content Manager, you will play a crucial role at GHP. Your mission will primarily focus on developing engaging content and creative to further GHP’s retention and conversion goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Included are the following but are not limited to the job specifications contained herein, other duties may be assigned.

Content Creation and Management:

• Lead end-to-end content creation process—strategy, concept, writing, editing, and publishing—across all channels, ensuring brand consistency and quality standards.
• Oversee daily content production for social media, websites, blogs, SMS, email campaigns, etc., ensuring timely delivery and alignment with marketing objectives.
• Develop thought leadership pieces to establish GHP as an industry leader.
• Analyze industry, market, technological, and competitor trends to inform content strategy and stay relevant to public conversation.
• Develop, oversee, and optimize content across formats (social media, blogs, press releases, emails, videos, etc.) to support growth, brand visibility, and enhance SEO.
• Direct and edit videos to ensure they are both engaging and informative, contributing to a cohesive content strategy that resonates with our target audience.
• Schedule, organize, and upload digital assets for efficient content management.
• Conduct A/B testing to refine strategies and improve performance.
• Develop initiatives to increase conversion and retention.
• Review websites, collateral, ILSs, and ads for brand presentation.
• Lead mobile and online experience development, collaborating with the Marketing Manager to craft a compelling user journey.
• Create, schedule, and manage digital signage, music, etc. at the properties.
• Manage the full lifecycle of marketing emails, including concept, writing, and design, ensuring brand consistency and customer engagement.

Brand and Creative Management:

• Approve all field level designs to ensure alignment with brand standards.
• Oversee and maintain company communications and brand assets, maintaining a strong, unified brand voice.
• Design and/or manage production of all marketing collateral, signage, and ads.
• Assist property with designs in Canva.
• Manage all touchpoints to further engagement, conversion, and retention.
• Assist with resident and company events as needed.
• Manage all content, creative, and SEO agencies, as well as production vendors.

Social Media Management:

• Manage Meta Business and Google Business accounts.
• Grow audiences on platforms including YouTube, Instagram, Facebook, LinkedIn, Reddit, WeChat, and X.
• Develop paid social ads alongside the Marketing Manager on strategy and execution.
• Respond to online reviews and manage social media engagements.

Search Engine Management:

• Conduct keyword research, analyze competitor content, and optimize content for searchability on search engines using SEO best practices.
• Review SEO monthly for all properties, with focus on lease-ups and special projects.
• Create content for Gemini/Google’s generative algorithms.
• Collaborate with cross-functional teams to produce impactful, SEO-rich content, including blogs, emails, SMS campaigns, and social media posts.

PROFESSIONAL REQUIREMENTS:

• Minimum 3 years of content marketing, content management, and SEO principles, including keyword research, on-page optimization, link building, and technical SEO.
• Experience with SEO and analytics tools (e.g., Google Analytics, SEMrush) and a data-driven approach to measuring content effectiveness.
• Experience using CMS (e.g., WordPress) and/or DAM preferred.
• Experience utilizing a social media management platform (e.g., HootSuite, Soci).
• BS/BA degree in Marketing and/or related field preferred.
• Proficient in MS Office Suite.
• Intermediate skill with Adobe Creative Suite and advance skill with Canva.
• Exceptional writing, editing, and proofreading skills.
• Ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines.

Employer: GHP Management (@GHPmgmt)
Location: Los Angeles, CA, USA
Posted Date: 27/02/2025
Expiry Date: 27/06/2025
Type: Full-Time
Categories: DAM Manager / User, Digital Marketing / Branding Technology, CMS / Creative / Content Operations
Ref: DN-JB-2211
Added by: DAM News Administrator