Brand Ambassador: Create Promotions & Tastings

United-Johnson Brothers of Alabama, LLC; Bessemer (AL); Hybrid; USD 36,000 - 48,000; Full time

Job summary

United is seeking a Brand Ambassador to plan and execute promotional campaigns to gain distribution of priority brands for beer, wine, and spirits. This role builds and sustains relationships with accounts, visits venues, conducts tastings, and coordinates with distributors and suppliers.

Responsibilities include training staff, organizing events, creating POS materials, and identifying new opportunities to promote brands in the market. Some travel and flexible hours are required.

Qualifications

• Must be 21 years or older.
• High school or vocational school diploma or GED equivalent required.
• Ability to secure and maintain a State Alcohol Sales Permit in accordance with state laws.
• Sales experience in the food and drug industry preferred.
• Extensive knowledge of product.
• Restaurant/Bar/ industry experience preferred.
• Must be able to work some nights and weekends, and on some holidays.
• Valid driver’s license in the applicable state.
• State minimum auto-liability insurance.
• Acceptable driving record.
• Ability to maintain these minimum administrative driving requirements throughout employment.

Responsibilities

• Responsible for building and sustaining business relationships with key accounts in a given geographic area for key brands.
• Manage a targeted list of accounts and placements of key brands in each account.
• Collaborate with both the distributor (United) and the brand’s supplier.
• Coordinate with the supplier’s marketing efforts, distributor’s goals, and customer’s staff and consumers.
• Provide training to customer’s bar managers, bartenders, and staff on key brands.
• Conduct tastings with customers to assist sales representatives in selling in key brands.
• Visit accounts to set up programs to promote the brands.
• Provide to accounts branded POS, menus, glassware, etc.
• Create custom cocktails for accounts depending on seasons, inventory, events, new flavors/items, etc.
• Host dinners and events in accounts, festivals, events, etc.
• Receive programming from management to implement and design programs in accounts.
• Organize consumer samplings and related events ranging in size, including but not limited to concerts, after parties, movie premieres, and other high-profile events.
• Survey competitive activity, inform senior managers and act upon information when necessary.
• Monitor brand movement, pricing and distribution penetration.
• Attend meetings with the distributors and suppliers to review brand wins, opportunities, and plans.
• Travel time required – approximately 35% of the position.
• Drive to all call points.
• Perform other duties as assigned

Skills

Verbal communication

Customer service

Creativity

Time management

Teamwork

Education

High school diploma or GED

Tools

Microsoft Office

Job description

United is seeking a Brand Ambassador to plan and execute promotional campaigns to gain distribution of priority brands for beer, wine, and spirits. This role builds and sustains relationships with accounts, visits venues, conducts tastings, and coordinates with distributors and suppliers.

Responsibilities include training staff, organizing events, creating POS materials, and identifying new opportunities to promote brands in the market. Some travel and flexible hours are required.