Brand Advertising PM — Strategy & Growth

SNAP, Inc.; Los Angeles (CA); On-site; USD 209,000 - 313,000; Full time

Benefits offered by this job

Paid parental leave

Comprehensive medical coverage

Mental health support programs

Equity RSUs

Job summary

Snap Inc. is seeking a Product Manager for the Ads Platform to own strategy and growth for brand advertising across Snapchat. You will lead cross-functional efforts with product, engineering, sales, measurement, and marketing to deliver creative-first experiences that build awareness and brand lift for top brands.

You will collaborate with measurement and delivery teams to evolve upper- and mid-funnel approaches, driving advertiser outcomes and showcasing Snap’s leadership in brand advertising.

Qualifications

• BS/BA degree or equivalent relevant experience.
• 5+ years of experience in consumer technology, digital advertising, marketing technology, or related product management roles.

Responsibilities

• Own the end-to-end strategy, roadmap, and execution for advertiser-facing brand advertising products across Snapchat.
• Develop dedicated solutions for key brand verticals including CPG, Retail, Entertainment, Automotive, Technology, Telecom, Financial Services, and Luxury.
• Define and evolve Snap's approach to upper- and mid-funnel advertising, ensuring advertisers can effectively drive awareness, engagement, consideration, and brand lift.
• Partner with Measurement, Creative Tools, AR, Creator Partnerships, Formats, Delivery, and Product Marketing teams to build differentiated brand advertising solutions.
• Collaborate with sales teams and strategic advertisers to identify emerging market needs and influence long-term roadmap investments.
• Leverage experimentation, advertiser feedback, and market insights to inform product decisions and optimize advertiser outcomes.
• Represent Snap externally with executive stakeholders, agencies, and industry partners to shape the future of brand advertising.

Skills

Digital advertising

Brand marketing

Full-funnel measurement

Product strategy

Cross-functional leadership

Data-driven decisions

Executive communication

Ambiguity navigation

Education

BS/BA degree

Job description

Snap Inc. is seeking a Product Manager for the Ads Platform to own strategy and growth for brand advertising across Snapchat. You will lead cross-functional efforts with product, engineering, sales, measurement, and marketing to deliver creative-first experiences that build awareness and brand lift for top brands.

You will collaborate with measurement and delivery teams to evolve upper- and mid-funnel approaches, driving advertiser outcomes and showcasing Snap’s leadership in brand advertising.