Brand Activation Architect (Hybrid)

Hallmark Cards, Inc.; Easton (Northampton County); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Annual Bonus Potential

Company Matched 401k

Comprehensive Healthcare Benefits

Education Assistance Program

Wellness Programs

Job summary

Crayola is hiring a Brand Activation Manager for a hybrid role in Easton, PA. This role drives annual marketing activation strategies, collaborates across activation, platform, shopper, digital, partnerships, and sales teams, and ensures alignment with global priorities.

The ideal candidate has 5+ years in integrated marketing, with Bachelor’s in Marketing and strong shopper/brand experience, and thrives on turning insights into consumer and retailer activations.

Qualifications

• 5+ years of experience in integrated marketing, brand activation, or related roles.
• Bachelor’s degree in Marketing or related discipline; advanced coursework or certifications a plus.
• Shopper marketing and global brand experience strongly preferred.

Responsibilities

• Plan and execute annual marketing activation strategies across priority products, platforms, seasons, and brand initiatives.
• Lead activation plan execution with activation, platform, shopper, digital, partnerships, and sales teams.
• Serve as liaison between platform, activation, sales, and global marketing teams for alignment.
• Translate insights into campaigns and activations; create activation toolkits.
• Craft activation briefs and manage budgets and timelines.
• Share activation plans and results with global teams; perform post-activation analysis.
• Maintain the global marketing scorecard quarterly to inform planning.

Skills

Strategic thinking

Cross-functional collaboration

Strong communication

ROI / results focus

Project leadership

Education

Bachelor's degree in Marketing

Job description

Crayola is hiring a Brand Activation Manager for a hybrid role in Easton, PA. This role drives annual marketing activation strategies, collaborates across activation, platform, shopper, digital, partnerships, and sales teams, and ensures alignment with global priorities.

The ideal candidate has 5+ years in integrated marketing, with Bachelor’s in Marketing and strong shopper/brand experience, and thrives on turning insights into consumer and retailer activations.