The Branch Manager is responsible for the overall operations and growth of the branch, ensuring an exceptional member experience while driving business development. This role requires a strong leader who can inspire, coach, and develop a high-performing team, maintain operational efficiency, and expand the branch’s reach through financial literacy initiatives and community engagement.
Key Responsibilities
Branch Growth & Business Development
- Generate new business within the branch market by growing deposit accounts, loans, and other services.
- Actively engage with the local community to increase brand awareness and attract new members, including a focus on financial literacy programs and serving underserved populations.
- Build and maintain relationships with members and community partners to drive growth and deepen existing relationships.
- Promote credit union products and services to meet the financial needs of members.
Leadership & Employee Development
- Lead, coach, and develop branch staff to create a positive and high-performing work environment.
- Provide ongoing training and professional development to ensure employees are knowledgeable about products, services, and compliance requirements.
- Establish clear performance expectations, monitor progress, and provide regular feedback through coaching and evaluations.
- Foster a culture of teamwork, accountability, and exceptional member service.
Operational Excellence & Compliance
- Ensure the branch operates efficiently and in compliance with all policies, procedures, and regulatory requirements, including the Bank Secrecy Act, Patriot Act, and Office of Foreign Assets Control.
- Oversee day-to-day branch functions, including cash handling, security, balancing vaults, and processing transactions.
- Ensure timely resolution of member inquiries, concerns, and disputes while maintaining high levels of satisfaction.
- Monitor industry trends and recommend improvements to processes, services, and member engagement strategies.
- Maintain appropriate staffing levels and oversee scheduling to ensure optimal branch operations.
- This role may need to perform the duties of their team if staffing issues are present.
Community Engagement & Financial Literacy
- Actively participate in community events, financial education initiatives, and outreach efforts to support financial well-being.
- Collaborate on programs and partnerships to expand financial literacy education, particularly for underserved communities.
- Represent the credit union at networking events, civic organizations, and business groups to strengthen community relationships.
Requirements
- Bachelor’s degree in business, management, or a related field (preferred).
- 5-7 years of experience in banking or credit unions.
- Previous supervisory or management experience (preferred).
- Strong leadership and team-building skills with a focus on employee development.
- Proven experience in business development, sales, and financial services.
- Excellent communication and public speaking skills to represent the credit union professionally.
- Strong problem-solving skills and ability to work in a fast-paced environment.
- Ability to manage multiple priorities while maintaining accuracy and timeliness.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Additional Expectations
- Ability to travel between branches as needed.
- Flexibility to work additional hours based on operational needs.