Book Marketing Manager: Dynamic Multi-Title Campaigns

Hachette Livre; New York (NY); Hybrid; USD 62,000 - 71,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life insurance

Disability

Job summary

Grand Central Publishing in New York City seeks an Associate Marketing Manager to help develop and execute strategic title marketing campaigns across a portfolio of commercial fiction and select nonfiction.

You will work closely with publishing, editorial, publicity and sales teams to implement cohesive campaigns, grow social and email channels, manage influencer programs, and plan events that build excitement for GCP titles.

Qualifications

• 3–5 years of experience in publishing or digital marketing.
• Proven success running multi-channel campaigns.
• Passion for commercial fiction and online book communities.
• Strong organizational and deadline-driven mindset.
• Excellent copywriting and storytelling across social, email, and web.
• Experience presenting to internal teams and external partners.
• Strong interest in audience development and platform best practices across TikTok, Instagram, Threads, Facebook, and emerging channels.
• Experience using analytics to measure campaign performance and optimize future marketing efforts.

Responsibilities

• Lead and/or support the creation and execution of innovative title-marketing campaigns for 6-12 titles per season across the commercial fiction space (suspense, romance, fantasy, literary fiction).
• Work closely with publishing, editorial, publicity and sales, and the larger marketing department to implement cohesive campaigns and promotions and communicate updates and takeaways
• Communicate directly with authors and agents from pre-publication through on sale
• Work alongside other team members to manage and grow the Grand Central Publishing social and email marketing channels as well as help oversee our influencer program, identifying opportunities to deepen engagement and maximize reach.
• Assist in planning and executing virtual and in-person events that build excitement for GCP titles and strengthen relationships with authors, influencers, and fans
• Actively participate in internal meetings, as well as be able to lead meetings with authors, agents, and other internal stakeholders.
• Maintain awareness of the adult book market and publishing industry and suggest new and innovative ways to market our titles

Skills

Copywriting

Project management

Social media marketing

Analytics

Campaign management

Communication

Strategy development

Education

BA/BS degree

Tools

Canva

Adobe Creative Suite

Email marketing platforms

CMS

Job description

Grand Central Publishing in New York City seeks an Associate Marketing Manager to help develop and execute strategic title marketing campaigns across a portfolio of commercial fiction and select nonfiction.

You will work closely with publishing, editorial, publicity and sales teams to implement cohesive campaigns, grow social and email channels, manage influencer programs, and plan events that build excitement for GCP titles.